Search Engine Optimization (SEO) with Squarespace  (Personal Project)

🔹 Project Overview

This project involved improving the search visibility and content structure of a Squarespace website through a systematic SEO approach. The focus was on aligning website content with user search intent, strengthening on-page elements, and enhancing overall site discoverability while maintaining a smooth user experience.

🔹What I Learned

1. Conducting keyword research based on search intent and relevance.

2. Writing clear, SEO-optimized page titles and meta descriptions.

3. Structuring content using logical heading hierarchies (H1, H2, H3).

4. Optimizing URLs, image alt text, and internal linking for better crawlability.

5. Creating blog content aligned with target keywords and audience behavior.

6. Applying on-page SEO best practices specifically within Squarespace.

7. Understanding the role of SEO in building long-term organic visibility

🔹Outcomes

1. Developed a practical understanding of how on-page SEO elements influence search rankings.

2. Gained hands-on experience optimizing real website structures on Squarespace.

3. Produced SEO-aligned blog content based on keyword and audience research.

🔹Key Takeaway

SEO is about more than inserting keywords, it’s about creating structured, user-focused content that search engines can easily interpret and prioritize.