Project Glow-Up
Project Glow-Up
Embedded Files
Instagram Brand Revamp + Content System (Mock Project)
Instagram Brand Revamp + Content System (Mock Project)
A complete transformation of a skincare brand’s digital presence — strategy, design, content & systems.
A complete transformation of a skincare brand’s digital presence — strategy, design, content & systems.
Created as a portfolio mock for learning & showcasing digital marketing skills
Glownei - Digital Presence Transformation (Mock Project)
Glownei - Digital Presence Transformation (Mock Project)
A digital marketing mock project where I redesigned a fictional skincare brand’s Instagram presence from the ground up.
This project includes:
Instagram feed transformation (before → after)
Brand positioning + aesthetics
30-day content calendar
Different post formats (Reels, Carousels, Static Posts)
Engagement-focused scheduling
Secondary content ideas for Facebook & Pinterest
Skills Demonstrated:
Content strategy • Social media management • Feed layout design • Brand aesthetics • Performance-oriented content planning • Copywriting • Visual storytelling
Glownei - Brand Identity Logo (Concept created for mock project)
Problem Statement
Problem Statement
Glownei’s original Instagram suffered from:
Inconsistent colors & tone
No proper content structure or posting cadence
Mixed aesthetics, hence, low retention
Lack of value-driven content
Engagement significantly below industry benchmarks
Goal:
Redesign the feed + create a high-conversion content system that feels modern, cohesive, and Gen-Z friendly.
Instagram Feed Transformation (Before → After)
Instagram Feed Transformation (Before → After)
Before
After
What Improved:
What Improved:
- A clean, clear and cohesive color palette
- Structured content
- Educational content and product posts placed intentionally
- Visually balanced layout aims to increase scroll depth & profile retention
Brand Aesthetics:
Brand Aesthetics:
Glownei’s brand tone is warm, fresh, gentle, and education-first, optimized for Gen Z skincare seekers.
We aim to be empowering, transparent and ethical in our communications.
Sample Content :
Sample Content :
“POV: You Just Switched to Cruelty-Free Skincare” (Dec 14)
“POV: You Just Switched to Cruelty-Free Skincare” (Dec 14)
Concept:
Humor-based POV with overlaid text:
Clip 1: “POV: You switched to cruelty-free skincare and suddenly”
Clip 2: You inspecting ingredients
Clip 3: Your bathroom becomes aesthetic
Clip 4: Clear product texture close-up
Ending text: “Clean. Conscious. Glowing.”
Why it's strong:
POV + humor = maximum engagement + relatability.
Carousel: “Winter Skincare Routine for Glowing Skin” (Dec 10)
Carousel: “Winter Skincare Routine for Glowing Skin” (Dec 10)
Slide structure:
TITLE — Skincare Routine for a Beginner (and Glowing Skin!)
Step 1 - Toner
Step 2 - Vitamin C/Niacinamide Serum
Step 3 - Moisturizer
Step 4 - Sunscreen (even in winter!)
Step 5 - Lip Balm
CTA - “Save this for later"
“GRWM: Winter Morning Routine” (Dec 20)
“GRWM: Winter Morning Routine” (Dec 20)
Concept:
A step-by-step “Get Ready With Me” with comforting winter visuals.
Clip 1: Cold morning steam
Clip 2: Apply hydrating cleanser
Clip 3: Lightweight serum
Clip 4: Sunscreen moment
Final shot: Glow reveal near a window
Why it's strong:
Very on-trend, SEO-friendly, easy to save/share.
Caption 1 - “Holiday Giveaway Teaser” (Dec 17)
Caption 1 - “Holiday Giveaway Teaser” (Dec 17)
Something special is coming tomorrow…
Our biggest Holiday Glow Giveaway drops in 24 hours.
Think: glow kits, hydrating bundles & self-care essentials.
Stay tuned, stay glowing!
#Glownei #GiveawayTeaser #CrueltyFreeSkincare
Caption 2 - Niacinamide → your glow’s secret sidekick (Dec 3)
Caption 2 - Niacinamide → your glow’s secret sidekick (Dec 3)
Brightening
Smoothing
Calming
Barrier-loving
One ingredient. Endless benefits.
Your routine just got smarter.
#Glownei #NiacinamideLove #CrueltyFreeBeauty #GenZSkincare #SkincareRoutine
Final Takeaway:
Final Takeaway:
This mock project strengthened my ability to:
Build a structured social media system
Design clear, aesthetic IG feeds
Think in terms of growth, retention & engagement
Align brand voice with visual identity
Create monthly content calendars
Page updated
Google Sites
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