Marketing Automation with AI and HubSpot: Plan to Execution (Personal Project) 

🔹Project Overview

Built and optimized automated customer journey workflows to understand how marketing automation supports scalable, behavior-driven engagement. The project focused on designing logical workflows that respond to real-time user actions, improve targeting accuracy, and automate lead nurturing across different funnel stages.

🔹 What I Learned

1. Designing automated customer journeys using workflow logic and behavioral logic.

2. Building customer segments based on engagement and lifecycle stages.

3. Creating AI-assisted email campaigns based on user behavior and intent.

4. Setting up lead nurturing workflows to move users through different funnel stages.

5. Understanding the role of personalization and timing in automated email marketing

6. Analyzed workflow performance to refine email timing and sequencing.

7. Applying automation best practices to reduce manual effort and improve consistency

🔹Outcomes

1. Developed hands-on experience in designing automation workflows for real-world marketing scenarios.

2. Strengthened understanding of funnel-based email journey design.

3. Gained practical exposure to testing, optimizing, and refining automated campaigns

🔹 Key Impact

This project strengthened my ability to translate marketing strategy into automated, scalable systems that improve targeting precision, operational efficiency, and customer engagement.