Google Ads Search Campaign (Personal Project)
Course Content: Create a Google Ads Search Campaign (Personal Project)
Designed and executed a Google Search Ads campaign to understand how paid search works in real-world scenarios. This project focused on audience intent, keyword strategy, ad structure, and performance tracking.
Conducted keyword research based on user intent (informational, navigational, transactional).
Structured campaigns and ad groups for better relevance and Quality Score.
Learned how to write high-converting search ad copy using headlines and extensions.
Understood match types (broad, phrase, exact) and their impact on traffic quality.
Gained hands-on experience with bidding strategies and budget allocation.
Learned how to use negative keywords to reduce irrelevant traffic.
Tracked metrics such as CTR, Quality Score, impressions, and conversions
Stronger understanding of paid search campaign structure.
Ability to align business goals with search intent.
Developed confidence in setting up and optimizing entry-level paid search campaigns
Learned how to make data-driven decisions using performance metrics
This project helped me understand how strategic keyword selection and clear ad messaging directly influence campaign performance and user intent alignment.