Google Ads Search Campaign (Personal Project) 

🔹Project Overview

Designed and executed a Google Search Ads campaign to understand how paid search works in real-world scenarios. This project focused on audience intent, keyword strategy, ad structure, and performance tracking.

🔹What I Learned

1. Conducted keyword research based on user intent (informational, navigational, transactional).

2. Structured campaigns and ad groups for better relevance and Quality Score.

3. Learned how to write high-converting search ad copy using headlines and extensions.

4. Understood match types (broad, phrase, exact) and their impact on traffic quality.

5. Gained hands-on experience with bidding strategies and budget allocation.

6. Learned how to use negative keywords to reduce irrelevant traffic.

7. Tracked metrics such as CTR, Quality Score, impressions, and conversions

🔹Outcome

1. Stronger understanding of paid search campaign structure.

2. Ability to align business goals with search intent.

3. Developed confidence in setting up and optimizing entry-level paid search campaigns

4. Learned how to make data-driven decisions using performance metrics

🔹Key Takeaway

This project helped me understand how strategic keyword selection and clear ad messaging directly influence campaign performance and user intent alignment.