Email Marketing Campaign Using Mailchimp (Personal Project)

🔹Project Overview

Designed and executed a targeted email marketing campaign using Mailchimp to understand the end-to-end process of audience segmentation, campaign automation, and performance tracking. The project focused on building structured workflows and analyzing campaign performance to simulate real-world email marketing execution.

🔹What I Learned

1. How to build and manage audience segments for targeted email delivery.

2. Creating structured email workflows.

3. Designing responsive email templates focused on clarity and engagement.

4. Interpreting performance metrics such as open rate, click-through rate, and bounce rate.

5. Using A/B testing principles to improve subject lines and content performance.

🔹Outcomes

1. Successfully created segmented email lists to deliver more personalized campaigns.

2. Built and tested automated email workflows to improve delivery timing and relevance.

3. Designed responsive email templates that improved readability and user flow.

4. Gained practical experience in interpreting campaign analytics and engagement metrics.

🔹Key Takeaway

This project helped me understand how strategic audience targeting and automation can significantly improve engagement and conversion in email marketing campaigns, while reinforcing the importance of data-driven optimization.