Dr. Anuj Pal Kapoor

PhD FMS (University of Delhi)

Faculty of Marketing

School of Management and Entrepreneurship

IIT Jodhpur

Contact:

Email: anujkapoor@iitj.ac.in

Awards/Honors

8th AIM – AMA Sheth Fellow, 2020UNESCO Fellow, Paris

Awardee: ICSSR International Travel Grant 2019

Awardee: ICSSR Doctoral Fellowship, 2018

Emerald- Best Track Paper Award, IIT Roorkee, India 2018

Best Paper Award, IIT Delhi and NFIM, Delhi, 2018

Best Track Paper Award, FMS, University of Delhi 2018

Dr. Anuj Pal Kapoor holds a PhD from Faculty of Management Studies (FMS), University of Delhi and his research areas include consumer psychology towards web-based platforms, collaborative consumption, and digital transformation & maturity. During his Ph.D., he developed a framework for strategic partnership between banks and e-commerce players, based on the digital consumption patterns of consumers across India. Prior to joining the PhD program, he has worked in the industry for six years across marketing, innovation and consulting domains. He was responsible for setting up the innovations function at HDFC Life based out of Mumbai and spearheaded the analytics function at Michael Page India, Gurgaon. Anuj also holds an MBA from Symbiosis International University; Bremen University of Applied Sciences (Germany) and B.E in Electronics and Communications from Institute of Technology & Management, Gurgaon. He also holds a certificate in Innovation Management from Massachusetts Institute of Technology (MIT, USA). Anuj is the recipient of ICSSR doctoral fellowship and was awarded the UNESCO fellow (Paris) award.

Research Interests

Consumer Behaviour

Consumer Culture

Collaborative Consumption

Web Based Platforms

Digital Maturity and Transformation

Teaching Interests

Marketing Management

Consumer Behaviour

Publications

JOURNAL PUBLICATIONS

- - - - Kapoor, A.P., and Vij, M. 2019. How to boost your app store rating? An empirical assessment of ratings for mobile banking apps, Journal of Theoretical and Applied Electronics Commerce Research, (15), 98-114
      - Kapoor, A.P., and Vij, M. 2018. Technology at the Dinner Table: Online Food Ordering Apps in India, Journal of Retailing and Consumer Services, (43), 342-351
      - Kapoor, A.P. 2017. Shopping with Discounts: Concept of Affiliates. International Journal of Management Research. 5, 68-72.
      - Gupta, S., Kapoor, A.P., Verma H., Vij, M. 2018. Why do Shoppers stop at Shoppers Stop, International Journal of Research, (5), 1506-1530.
      - Kapoor, A.P., and Vij, M. 2018. Digital and New Age Consumers (Gen Y): A study among college students of Delhi NCR, Journal of Commerce & Business Studies??, (4), 25-42

CASES

Kapoor, A.P., and Vij, M. 2019. Onlymobiles.com: Redefine the Services Strategy. Asian Case Journal

Conferences

“Fintech adoption in India: “Select case of digital payments in India”, International Conference on Banking and Finance (ICBF), Chiang Mai, Thailand, 2019
“The Instagram Disorder Scale: World of teens, hash tags, followers and likes, Asia Pacific ACR Conference”, IIM Ahmedabad, 2019
“Scalability across geographical space: Analyzing geo-additive regression data for startups in India”, 6th PAN IIM World Conference, IIM Bangalore, Bangalore 2018
“Geo-additive analysis of startups in India: Geographic location as a competitive advantage”, 1st PAN IIT Conference, IIT Roorkee, Roorkee 2018
“Purchase Today and Pay Later : Measuring consumer credit worthiness using their digital footprint", Int. Conference on “Emerging Perspective in FinTech, IIT Delhi – NFIM, Delhi, 2018
“Extreme couponing: Do coupons really save you money”, ISB JAMS India Conference, ISB Hyderabad, 2018
“Digitization in Food Ordering : A case of Zomato in India”, National Conference, Faculty of Management Studies, University of Delhi, Delhi, 2018
“Being Digital : An analytical framework for calculating digital customer value in retail banking”, 6th Annual Int. Commerce Conference, Dept. of Commerce, University of Delhi, 2018
“Online banking among Gen Y”, 6th Annual Int. Commerce Conf, Dept. of Commerce, University of Delhi, 2018
“Technology at the dinner table: Online food ordering apps in India”, COSMAR, IISc, Bangalore, 2017
“Digital Underwriting : Life Insurance in India”, 5th PAN IIM World Conference, IIM Lucknow, 2017
“Digital Banking : Luxury or necessity” , 5th PAN IIM World Conference 2017, IIM Lucknow, 2017
“Save while you shop: The consumer side of affiliate marketing”, NASMEI conference, IIM Indore, 2017
“Affiliate Marketing: Creating Value for Customer and Business through Strategic Marketing”, ICMC, MICA, 2016
“Why do shoppers stop at Shoppers Stop - The role of influencers”, CEEE, IIM Lucknow, 2016
“Branding in Insurance Sector: Brand recall among college students of Delhi and Mumbai”, CBM, IIT Delhi, 2016
“Digital and new age consumer trends : a study among college students in Delhi”, 5th AICC, Department of Commerce, Delhi School of Economics, 2016

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