Salesforce is used as a customer management tool for the following reasons
Account Creation and Updating Customer Contact Information
Creating Cases(documentation) and escalating to management
Contacting customers through email or chat
Quick view of Shoe Perks information and points
Review of Orders in the system along with history and specific information
Service Actions for refunds, exchanges, reships, tracking an order, appeasement and updating shipping information
Viewing Notes about the particular customer and any red-flagged information
Viewing email history sent to customer
In order to access the Salesforce, all users must enter the following credentials
Username : Skybridge or sba-cc.net email
Password: User created
Once logged in successfully, agents must also use the Multi-factor Authenticator Program called Salesforce Authenticator app on their smartphones. Set up for Salesforce Authenticator will be completed at training. If help is needed please ensure to contact Coaches.
When logged into Salesforce successfully we will see the dashboard. Here you must ensure we are in the correct App Launcher version
9 dots or App - Launcher we must ensure we are on Order Management
The search function within Salesforce allows you to search for almost every piece of customer criteria including:
Name: partial or full
Phone Number
Email Address
Case Number
Order Number
Salesforce will begin search as you type each character for your search information and will begin to narrow down your search results.
If you are unable to locate a customer in the search function, that indicates they have never contacted customer service. In this scenario you will need to create an account for the customer.
From the drop down carrot on the Home Tab, select Accounts.
In the Accounts dashboard, navigate to the drop down arrow to select "New"
The "New button can be found in the drop down, or to the right of the screen.
A customer's profile in Salesforce is simple. By finding the existing account, you can click edit and update any changes, such as email address, name, etc.
Remember the below details must be accurate in the customer's profile
First Name
Last Name
Phone number
Once all changes are entered remember to hit save.
Before assisting a customer, we should always check for a Salesforce profile. This will provide us with any information, such as previous cases or notes that we need to be aware of.
Before assisting, we should always ensure the information on file is accurate and that the previous documentation is reviewed for any issues or provides us with a glimpse of why the customer would be calling.
A profile with NO NAME must be edited to show the customer's name. Please ensure the SF profile matches correctly. Sometimes you will see no name and just Blank or dashes (--- these must be edited prior to assisting the customer).
What is the difference between a Note and a Case in a customer's profile?
Notes: Escalated issues that are placed on an account by Support Staff, Stores, or Corporate. This can include repeat offenders for resellers, reships, Refunds or Exchanges.
Cases: documentation for customer interactions. This will be used for every call/interaction you will have with our customers. It will provide us with information on why the customer called, what we did to assist the customer, and any other information future customer service agents will need to know.
Creating Cases is important and required for every call agents take.
From the Customers Account in Salesforce you can create a new case, follow the steps below
Click the Create "New" button under Cases
We will always choose Standard Case and click the "Next" button.
There are required sections for creating a new case
Brand - Shoe Carnival or Shoe Station
Case Origin (Phone)
Status - Open ( used when not handled or actioned yet)
Pending (used when awaiting a response from Coaches or Customers)
Closed/Resolved (used when we have completed assistance and action)
Closed/Unresolved (used when confirmation/reply from customer)
Priority - Low, Medium, and High
Order Number - mandatory for any calls dealing with an Order
Appeasement Amount - if applicable enter the amount for appeasement
Sending Location - used when there is an error where we sent out the incorrect item, the assigned location number will be entered here.
Case Reason - should match the reason for the call
Preferred Contact Method - Phone/Email
Subject (Should match Case Reason with Order Number or other keywords)
Description ( The main concern details along with what we actioned. Notes should be thorough, professional, no abbreviations)
When creating a case note we need to include the following
Contact Name - If the case was created properly through the customers Salesforce Account this should automatically entered by the sytem
Preferred Contact Method - Email or Phone
Subject - The subject should match with the Case Reason
Description - This should include the reason for the customer calling, what action we were able to complete or what is pending or awaiting approval. Any additional information that is important to the call. Abbreviations are not permitted. We should always spell check for accuracy and punctuation.
Once completed, ensure to click the "Save" button
On the customer page, you will find the high-level customer details. You can toggle between Shoe Carnival and Shoe Station depending on the order.
You can find the order via the "Order search section by either Customer Order OR Email Address.
Order date is defaulted for the past 60 days, or you can filter for 60 - 120 days or 120-180 days.
Once an order is found, you can click on the view button associated with the order number for which you need to view details
Order summary you will be able to see the order and actions that can be taken within the Related tab
You will see this view of the order and actions that can be taken with the Details tab.
We can modify the following details of an order on the Order Summary Page in the Actions & Recommendations section:
Shipping Address
Shipping Method
Cancel Order
Cancel Order Lines
Cancel In-Store Pickup Release
Replace Order Item
Click "Add button to see additional action to see more options
Click on "History" tab to see history of order modifications
Allocated: The order has been placed in our systems, and preauthorization for the order has been started. Order will be assigned to the closest store, distribution warehouse or partnered vendor. Changes can still be made to the order, such as size, color and shipping address within the same state or cancelling the order.
Released: The order has been released to the location that will ship out the order. We are unable to make changes to the order, if changes are needed, we can escalate to Coaches with what action is needed but this cannot be guaranteed.
In Progress: The location is notified of the order and awaiting the next step. We are unable to make changes to the order, if changes are needed, we can escalate to Coaches with what action is needed but this cannot be guaranteed.
Picked: The order has begun and the contents of the order will be picked. Ensuring the correct, size, color, and shoe match with the order details. The only change that can be made is shipping address within the same state, or cancelling the order and can be escalated to Coaches, but these changes cannot be guaranteed
Packed: The order is accurately gathered and will be packaged along with a shipping label. We are unable to make changes to the order such as size or color, if changes are needed such as cancelling or editing the shipping address, we can escalate to Coaches with what action is needed but this cannot be guaranteed.
Fulfilled: The order is completed and will be shipped out with Fedex. We are unable to make changes to the order.
Sometimes customer will have the incorrect shipping address when they have placed their order. This could be because of an old defaulted address pulled and entered by the customer. We can update the shipping address if it's in the correct order status. We CANNOT update the shipping address if it's a different state.
Click the "Update Shipping Address drop down.
Click "View Action"
Enter the updated shipping address and click the "Update Address "button
We cannot modify the Shipping Method after the Allocated Status
Shipping Address modifications can only be accomplished prior to the order being RELEASED for fulfillment
We can update the Shipping Address within the SAME STATE ONLY. Any other shipping address changes would require a CANCELLATION and a new order placed.
We cannot update the Billing Address.
Pull up the customer's order and click the "Cancel Order" Dropdown under Actions and Recommendations
Click "View Action"
Enter "Reason for Cancellation" and enter "Cancel Reason" and click NEXT
Note the successful update and click "Finish"
Remember we can ONLY CANCEL the order in the correct status of Allocated. Any other status other than fulfilled we can escalate to Coaches.
Ensure that you advise the customer that if the order is successfully cancelled to provide the information regarding the Authorization Hold reversal and timeline.
Pull up the customer's order and click the "Cancel Order Item" Dropdown under Actions and Recommendations
Click "View Action"
Select Order Line Item(s) for cancellation and click "Next"
Enter " Reason for Cancellation" and enter " Cancellation Comment: and click "Next"
Note the Item selection and click the "Finish" button
Remember we can ONLY CANCEL the order in the correct status of Allocated. Any other status other than fulfilled we can escalate to Coaches.
Ensure that you advise the customer that if the item(s) is successfully cancelled provide the information regarding the Authorization Hold amount and the change in settlement price.
Pull up the customer's order and click the "Cancel In Store Pickup Release Order" Dropdown under Actions and Recommendations
Click "View Action"
Select Order Items for Cancel and click "Next" button
Enter " Reason for Cancellation" and enter " Cancellation Comment: and click "Next"
Note the Item selection and click the "Finish" button
Remember we can ONLY CANCEL the order in the correct status of Allocated and Released. Any other status other than fulfilled we can escalate to Coaches.
Ensure that you advise the customer that if the item(s) is successfully cancelled provide the information regarding the Authorization Hold amount and the change in settlement price.
Ensure that you advise the customer that if the order is successfully cancelled to provide the information regarding the Authorization Hold reversal and timeline.
Sometimes customers have chosen the wrong size or color in their order. We can edit the order provided it's in Allocated status ONLY. Prior to editing the order, we need to ensure that the item is in stock and we take note of the price and match the order.
Pull up the customer's order and click the "Replace Order Item" Dropdown under Actions and Recommendations
Click "View Action"
4. Enter Replace Item Details
Item ID can be found on the Product webpage URL ( Click on the Item URL link and choose the correct size or color.
Once the correct size or color is chosen, enter the Product Item ID found at the top of the URL and enter the Product Item ID under Item ID
Confirm the Shipping Address on the order
Click the "Next" button
5. Review "Replace Order Item" Details and click "Next" button
6. Note successful update and click "Finish" button
Please be advise that refreshing the page will not display the updated Order Summary. You must re-search the Order Number from "Order Search" on the Customer's Account Page to confirm replaced order item on the Order Summary
An appeasement is a credit that can be applied to a fulfilled order where a customer has experienced difficulties but does not wish to return or exchange the items. Appeasements are also applied to match the original order when there are promotions.
Pull up the customer's order and click the "Order Appeasement" Dropdown under Actions and Recommendations
Click the "View Action"
Select Order Appeasements or Order Item Appeasements
4. Enter Appeasement Details and click the "Next" button.
Ensure you are entering the correct appeasement whether amount or percent off.
The appeasement reason should match the reason for appeasement.
5. Review Order Appeasement and click "Submit" button.
6. Note successful update and click "Finish" button
Please be advise that refreshing the page will not display the updated Order Summary. You must re-search the Order Number from "Order Search" on the Customer's Account Page to confirm replaced order item on the Order Summary
Appeasement details can be found on the "Details" Tab of the "Order Summary" record.
Reminder: Appeasement can be applied at the order level or a specific order line level ( Order must not be at the order level or a specific order line level.
The only condition is they should be within 180 days and not in "Cancelled" or "Returned" status.
Purchases may be returned or exchanged within 60 days of the purchase date and must be new, unused, and contain all original packaging. We will only accept used items if there is an obvious defect. Online purchases can be returned to any of our store locations free of charge. Items purchased at one of our store locations can ONLY be returned at a store location.
Other ways to return online purchases are:
Customers can head over to our Returns page where they will be guided step-by-step through the process. A $6 fee will be deducted from their refund once the return is processed.
Drop It Off – Conveniently return packages at more than 8,000 Walgreens locations. Head over to our Returns page where you will be guided step-by-step through the process. A $6 fee will be deducted from your refund once the return is processed.
PayPal is an accepted payment method in stores. We encourage customers to return PayPal online orders to our return center for a smoother process. However, if they prefer to return items in-store, it's important that they understand how the refund process works. If the customer is returning a PayPal order to a store, their refund will be issued to their card, and it will not show as a return in PayPal. Customers will then need to settle with PayPal directly. Exception: If a customer placed the PayPal (online/in-store) order in the store, the customer must return items to the original store where they made the purchase for it to be credited directly their PayPal account.
Venmo cannot be used in the stores (neither in-store purchases nor SHOES2U orders placed in the store). However, online orders placed with Venmo can be returned to the store, and the refund will be issued to their card. It will not show as a return in Venmo, and customers will then need to settle with Venmo directly.
Klarna Orders: Purchases made using Klarna can be processed through the Returns Center or by returning to a store. Klarna orders returned in-store will be credited at the full item value directly to the customer. Any outstanding balance due Klarna will still be billed per the Klarna terms. For additional information about returning orders made using Klarna, please visit Klarna’s terms.
Customers often will request for a return or an exchange, when the item is in the customer's possession we will always choose - RECEIPT EXPECTED - YES. This ensures that the item will be returned back to the Shoe Carnival Returns Processing Center. Once the item is returned and processed then the exchange or refund would initiate.
Sometimes orders get lost and the item is NOT in the customer's possession, when processing approved reships or refunds in this scenario, we would choose RECEIPT EXPECTED - NO. This tells the shipping center to send out the order ASAP or initiates the order to be refunded ASAP.
Pull up the customer's order and click the "Return Order" Dropdown under Actions and Recommendations
Click "View Action"
Select Order items for return and click "Next" button
4. Enter "Return Label Email", select "Return Reason" and "Is receipt expected - YES"
5. Enter Shipping Address and click "Next" button
6. Review Return Order and click "Submit" button.
7. Note successful update and click "Finish" button
Customers are able to exchange items if it does not fit and need a bigger size or different color. The customer would return the item and receive the correct size or color in exchange. Exchanges can be done within 60 days of the purchase date and must be in new, unused condition.
Store-purchased items cannot be exchanged through mail, nor can we process an exchange in our systems. Customers who purchased at the store would need to go to one of our store locations to exchange.
To process an exchange please see below
Pull up the customer's order, confirm the order is within 60 days of purchase, new and unused condition and the order status is Fulfilled. Click the "Exchange Order" Dropdown under Actions and Recommendations
Click "View Action"
Select Order items for return and click the "Next" button
Enter "Return Label Email", Select "Exchange" as "Return Reason and Receipt Expected - YES, and click "Next"
5. Enter/Confirm Shipping Address and click "Next"
6. Enter Exchange Item Details
Item Id can be fond on the Product Webpage URL
Enter Shipping Address
Click "Next" Button
7. Review the Exchange Order and click the "Submit" button
8. Note the successful update and click the " Finish" button.
Remember to provide the customer with clear expectations on the exchange process.
Advise the items they are returning should be packaged in original packaging and the return label that was emailed should be printed and attached to the package
Dropping off the returning item to a FedEx location or Walgreens location with FedEx Depot—it takes 10 CALENDAR days for the item to be process by our Returns Center once received.
Once processed, the exchange item will be shipped with new tracking information to the customer and should be delivered within 4-7 business days.
All orders are shipped by FedEx and come with a tracking number. We can track these orders using Salesforce
Pull up the customer's order and go to the Details Tab
Scroll down to view Shipping information and you will see all related tracking numbers. Sometimes an order will have multiple tracking numbers as it was sent out to more than one location to ship out.
Click on each tracking number as they are linked and will take you to the FEDEX tracking site to show you where the order is
If the order has been delivered the site will show a POD (Picture on Delivery)
Confirm with the customer if they have viewed the POD on tracking
What happens if the customer does not get their order? This happens sometimes whether wrong/incorrect address, missing information, or just got lost. All orders have tracking information and can be investigated.
In some cases, we can offer the following
Reship - where we send out the order again to the customer at no cost
Refund - we will refund the customer's order back to their original payment
Before we provide these options to the customer we need to take a look at the below
Confirm no history of Reship history claims, order is within 60 days, confirm the order is less than $100.00 and they have waited for the full shipping timeframe for their order. Is there a POD on the tracking number? Has the customer confirmed they viewed the POD on the tracking number? Does the order have the correct shipping address?
If the order is between $100 - $150 or over and there is a POD, please message your designated TEAMS room and request CES assistance. They can approve either a reship or refund.
If CES are unable to approve they will advise to escalate to Coaches for to assist and ensure you are providing escalation timeline to the customer for an approval/denial.
Do not promise a reship or refund on a missing order without approval!
Reshipping an order is when an order with a fulfilled status need to be shipped again. You must obtain approval from CES or Coaches for a reship.
Please follow below the steps to properly complete a reship
Pull up the customer's order and click the "Exchange" Dropdown under Actions and Recommendations
Click the "View Action"
Select Order items for return and click the "Next" button
Enter "Return Label Email", Select "Exchange" as "Return Reason and Receipt Expected - NO, and click "Next"
5. Enter/Confirm the Shipping Address and click "Next"
6. Exchange Details - We do not edit any of the items with size or color on a reship.
7. Click "Next" Button and "Finish"
Please ensure you advise the customer we have processed the reship and provide the shipping timeframe.
Refunding an order not received is offered only with approval from CES or Coaches. Please ensure you are following the guidelines when an order is not received and order has a tracking
You must obtain approval from CES or Coaches for a refund for an order not received.
Please follow the steps below to properly complete a refund
Pull up the customer's order and click the "Return Order" Dropdown under Actions and Recommendations
Click "View Action"
Select Order items for return and click the "Next" button
Enter "Return Label Email", select "Return Reason" and "Is receipt expected - NO"
Click the "Next" button
Review the refund order and click "Submit"
Note the successful update and click the "Finish" button
Advise the customer that you have refunded their missing order, and provide clear expectations of refund timeline to the original form of payment
Pull up the customer's order and click the "Resend Return Label" Dropdown under Actions and Recommendations
Click the "View Action"
Select the brand, and enter their email address, if email is needed, enter the Return Order Number, and click the "Next" button
Note the success message and click the "Finish" button
After multiple failed attempts of customers not receiving the label. Please send Coaches an escalation email with the request for a copy of the return label. Your email should include the return order number.
Customers will sometimes not receive a confirmation email for their order and will request a copy. Please follow the steps below to complete
Pull up the customer's order and click the "Resend Transactional Email" Dropdown under Actions and Recommendations
Click the "View Action"
Enter the Customer Email, Select " Email Template" and click the "Next" button
if a new email is entered, the new email will receive the "resent" transactional email
The original email on the order will continue receiving transactional emails
Note success message and click "Finish" button
Please add the sending locations for items that are:
Damaged/Defective (Return reason in Salesforce: mismate/dirty/sensor attached)
Worn (Return reason in Salesforce: mismatch/dirty/sensor attached)
Mismatched (Return reason in Salesforce: mismatch/dirty/sensor attached)
Security tags attached (Return reason in Salesforce: mismate/dirty/sensor attached)
Item ordered does not match item sent (incorrect items received) and (Return reason in Salesforce: wrong merchandise sent)
mismatch/dirty/worn/tagged in store purchase
TAKE NOTE:
-If you are processing a refund for those, make sure to use the code reason with RETURN/. If processing an exchange, use the case reason with RESHIP/.
REFUND:
Return/damaged, defective
Return/worn
Return/mismatched
Return/security tags attached
Return/item ordered does not match item sent
EXCHANGE:
Reship/damaged, defective
Reship/worn
Reship/mismatched
Reship/security tags attached
Reship/item ordered does not match item sent
-Most SHOE STATION sending locations are 4 digits, starting with 50-.
-DSV will always be 908 and DC098 is always 98, regardless of whether they are from Shoe Carnival or Shoe Station.
-If the item is an in-store purchase, regardless of the issue (damaged/defective, worn, mismatched, or security tags attached), the case reason should always be mismatch/dirty/worn/tagged in-store purchase.
-If the item was not damaged upon delivery, we shouldn't use the case reasons above. For example, the customer wants to return the item because, after using it for a few days, the strap broke. The item was not broken at the store and the store wouldn't have seen the damage then. We can use Returns Exchanges/Agent Created Case Reason instead.
Additional Reminders:
Order numbers are required to be in the correct spot and correctly entered in your case, unless it is an in-store purchase.
The brand must be reflected correctly in your case.
Make sure you use the correct sending location for the item in question.
Shoe Perks is our free loyalty program where members earn points on every purchase. Once 200 points are earned, you'll receive a $10 Reward Certificate to use on your next purchase online or in-store. Sometimes the shoe doesn’t fit. No worries! With no-hassle returns, SHOE PERKS members don’t need a receipt.
Membership Eligibility: Customers must be age 18 years or older and a resident of the United States or Puerto Rico to be eligible for membership. Membership in the Program is limited to individuals only and is limited to one account per individual.
Shop! Earn! Redeem!
Get 1 point for every $1 you spend (points never expire). Receive a $10 certificate when customers earn 200 points. And you know what that means— shoe shopping!
Birthday Perks - we give members a $5 reward for their birthday month. And when they upgrade to GOLD, they’ll get a $10 birthday perk and 50 extra points!
Redeeming Rewards: SHOE PERKS Reward Certificates are valid for 90 days from the date of issue and will not be replaced if lost, stolen misdirected, not delivered or not received. SHOE PERKS Reward Certificates have no cash value and cannot be redeemed for cash or for the purchase of gift certificates. The maximum SHOE PERKS Reward Certificates issued each month is $50.
Loyalty information (Shoe Perks) is available in the customer's Salesforce Profile
From here we can see the following
Membership Number
Member Status
Member Points
Enrollment Date
Points/Spend Tier
Vouchers
To view transaction history, you can click on the customers Membership Number.
Transaction Journal will provide the breakdown of all transactions under the customers Shoe Perks profile. It will provide you the amount of the transaction, where the transaction was made and how many points were earned or deducted.
Choose the drop-down arrow in the "Loyalty Member Profile" to adjust points (missed transactions/orders) - Customers need to send us a receipt for missing points or provide us with the order number
This can also be used to issue a replacement Voucher (Reward) with approval from Supervisor
To adjust points click the "Adjust points" in the drop-down and the "Adjust Points" pop-up box will open
In the "Points Type" drop-down select "Points Tier"
Select the "+" under Adjustment
Enter the Points to be added in the "Value" field
Under the "Category" select "Service Recovery"
List the transaction or order number in the "Comments" field
Click "Adjust" to add points
Do not use the promotion drop drown
Please note that if you need to add multiple transactions you can use the "Add Adjustment" button to add another transaction. The transaction number must also be listed in the comment field.
Locate the Salesforce Account that the customer no longer wishes to use by searching with their email address.
From within the customer's account - go to :EDIT" the account (located at the top right)
Delete the customer's Phone Number from their account and "Save"
Go to the Shoe Perks Loyalty Section, on the right hand side of the customer's account and hit "Edit"
Go to the Member Status and from the drop - down select
"MERGED" and then "SAVE"
Adjust the points by deducting them from the MERGED account and adding them to the ACTIVE Account.