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Graphic Design 平面设计
Graphic Design 平面设计
What does a graphic designer do?
What does a graphic designer do?
https://www.youtube.com/watch?v=9p-jNZh1XS4
● Graphic designers are either full-time or part-time employees at companies or design agencies, self-employed designers, or freelancers. Whether you work full-time, part-time, or freelance, you’ll have to meet several deadlines on a weekly or daily basis in a graphic design position.
● Let's look at what you’re expected to do as a graphic designer. You might develop many different types of designs, from print publications (brochures, magazines, newspapers, etc.) to digital assets for television and web applications.
● As a graphic designer, you might have to master various skills at once, such as book layouts, digital illustration, and corporate identity design. However, we recommend you hone your skills and specialize in one specific area. Among the most common graphic design specialties are Typography, Logos, Book Design, Product Packaging, Web design, User Interface Design, and User Experience Design.
Learn and understand graphic design basics
Learn and understand graphic design basics
● It’s true that you don’t necessarily need any book knowledge before you can create amazing designs. But before taking any further steps, we think it’s essential that you take the time to learn basic design principles and have a solid understanding of the elements of design.
https://www.youtube.com/watch?v=YqQx75OPRa0
● Even simple things like applying color theory can dramatically improve the quality of your designs.
● 14 graphic design tips to make you a better designer
How colors interact with each other largely influences how we perceive them. There are various relationships between colors, such as primary, secondary, tertiary, and complementary. How these colors are juxtaposed can influence how they're perceived and affect the viewer.
The role of color in design
The role of color in design
Design draws on many of the same sources as art - using color to convey each company's different values and brand identities. Some of the most recognizable brands today take people's inherent color connotations and use them to draw customers to their products.
Learn typography design
Learn typography design
source:https://www.linearity.io/blog/typography-design/
what is typography design?
what is typography design?
Typography is the art of putting language into visual form. It is the craft of arranging, spacing, choosing, and manipulating type.
The History of Typography:https://www.youtube.com/watch?v=wOgIkxAfJsk
Font vs typeface
A typeface refers to the broader design style of a group of characters, while fonts are the variations created from that typeface.
"Arial" is a typeface, while "Arial Narrow” or “Arial Bold” is a font. There is a lot of argument and misunderstanding around these, but the main thing to know is that fonts fall under typefaces. A font is essentially a manipulated form of a greater typeface.
Typeface categories
Serif
These are your traditional body copy styles, also used for titles and headlines. You'll see them in books, magazines, and newspapers. Serif fonts are defined by having a little stroke at the end of the main strokes that make up the character, like this:
You'll recognize "Times" as a serif typeface.
Sans serif
Sans Serif essentially means "without" (i.e., sans) that extra stroke. These typefaces are plainer. They are also common typefaces for body copy. These are generally the most legible typefaces.
Script
These typefaces are used for headlines and make for more expressive fonts. They are generally cursive, less structured, and more graceful.
Display
Similar to script, display typefaces and display fonts are used for titles and headlines. These also make for more creative and expressive fonts.
Monospace
This is your typical typewriter typeface. They are most generally used for displaying code. Some monospaced fonts include Menlo and courier.
Some basic typography concepts and terms
Some basic typography concepts and terms
The designer has to take into account the legibility of the text, how much space they have to work with, the weight of the text, the spacing between lines, and much more. Let's look at some basic design elements that go into working with typography.
Letter spacing AKA “tracking”
The space between lines and around characters is just as important as the characters themselves. Working with space is an integral part of type design and graphic design. In typography design, adjusting the space between letters is called tracking.
Kerning
Kerning refers to the space between characters and is both a noun and a verb, or a term and a process. It is both the space between the letters and the process of adjusting that space. This is an important technique in design that makes text stand out and is quite in-depth. That’s why we’ve written a whole article on kerning.
Type scale
This refers to type sizes. Type scale affects the legibility and layout of a piece of text. Playing with type scale can be an opportunity to get creative with a design and also used as a technique to guide the eye.
Typographic hierarchies
Think of this as a “user experience” technique for type. Typographical hierarchy uses font size, weight, and even color to guide the eye through the text.
Weight
Refers to how “light,” “heavy,” or “bold” a piece of text is.
Type anatomy
This is an umbrella term for many smaller concepts that exist within typography design. It gets very technical and looks something like this:
Alignment
Refers to how body text is arranged on a page. Even if you’re not a designer, you must have encountered a Microsoft word document or a google doc where you have “aligned” your text to the left, right, or center.
Grids
An important element for body text, grids frame the text- they can take the form of columns, squares that leave white space to emphasize a call out, or a mixture of interesting shapes in which the text sits. You’ll see what we mean in the examples further down.
● Inkscape download：https://inkscape.org/
Inkscape: Guide to a Vector Drawing Program
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