Elevator Pitches

Making Your Script Shine: Three Essentials


Crafting a Gripping Story: Elevator Pitches & Beyond

“He who cannot set boundaries will never master the art of writing.”

– Nicholas Boileau

It's a jungle out there. And in this dense jungle, elevator pitches are your sharpened arrows.

The genesis of the term? The average elevator ride: a concise 118 seconds, as one moves from the ground to a hotel's topmost floor. Corporate dynamos use this window to sell, inform, or persuade.

But for a writer? Imagine you have a mere five seconds. Perhaps ten if you're speaking to someone patient (a rarity, I assure you).

Whether penning an email to a studio executive or making that nerve-wracking call to an agent, cut to the chase. And pronto.

Here's my mantra for the budding screenwriter:

Your narrative, in essence, is about a CHARACTER who is compelled to ACCOMPLISH something. But if they falter, a massive, earth-shattering CONSEQUENCE awaits.

Consider:

For example, a tale of a librarian organizing books under the looming threat of a missed fourth-grade assignment? Weak stakes, minimal conflict.

Or a rehash of the “Sister Act” plot? Old wine in a slightly modified bottle.

But imagine this:

A librarian, usually content amidst her books, is thrust back in time to treacherous terrains. She must save Shakespeare from a malevolent warlord. If she fails? Centuries of rich western literature risk being obliterated.

Or...

To unearth an elusive Shakespeare manuscript, our librarian must step into the diametrically opposite world of a stripper.

Here, you have a concoction of high stakes and an unexpected journey, replete with contrasts.

Given a choice, I’d pick the latter. It promises a rollercoaster of emotions, challenges, and most importantly, growth.

But let's take it up a notch:

To save her estranged, younger sibling from the clutches of the underworld, a reserved librarian plunges into the world of strip clubs, all the while searching for a lost Shakespearean play.

Now, that's a story I'd pay to watch.