SXSW 2020 Will be Tam Coyle`s 20th trip to the fabled event.
Indeed his business name [MIOBABIG] was named at SXSW when Tam woke up every morning to hear the local Breakfast show DJ pronounce `Rawk Is Our Business And Business Is Good` Change `Rawk` to Music and the name of a Music Consultancy was born!!
Although kudus to the Glaswegian `friend of mine who heard `MIOBABIG` and said I was indeed a `bawbag` [Glaswegian humour at it`s finest]
SXSW 2000 had only two Scottish artists [Astrid and High Fidelty] bizarrely enough fast forward twenty years and the rejuvenated Astrid are a Miobabig Client.
So after attending SXSW on behalf of first Glasgow City Council then Scottish Enterprise to assess how Scotland could sell itself to the world I then attended as a Band Manager with a wide range of clients with varying degrees of success over the years leading to his current role as a gun for hire for all Scottish attendees from the first timers right through to the experienced veterans arranging visas/flights/accommodation/showcase opportunities and business meetings.