Third Book - Entrepreneurship and Organisations: Innovation, People and Culture (Routledge) – Releasing 2026
EE should integrate a range of theoretical and practical methods and approaches.
EE must be contextual, practical, and inclusive.
Digital technologies, in reflecting business realities, should be part of ever-advancing EE curriculum.
Approaches to enhance entrepreneurial attributes, understanding relevant behaviours, and appreciating entrepreneurial contexts aid enterprise educator development.
Universities should foster entrepreneurial ecosystems internally.
University-based incubators are a must.
Industry collaboration is critical towards developing entrepreneurial skills.
EE should develop positive and productive entrepreneurial personalities.
A team-based, cross-faculty approach enhances impact.
Education institutions have a responsibility to embed, emphasise, and encourage entrepreneurship.
Skills-based Approaches
Skill Attainment & Development
Idea Generation
Inclusivity & Cohesion
Venture-based Approaches
Profit Motive
Competition & Market Analysis
USP & Added Value
In this video, Dr Robert James Crammond outlines his 10 ideals in supporting valuable and student-centric enterprise, or entrepreneurship, education within the university environment.
Module Introduction
Enterprising Pedagogy
Socially-beneficial Learning
Digitised, Immersive Approaches
Interpersonal and Group-based Dynamic
Valuable Research
Knowledge Transfer
Consultancy & Partnerships
 UWS L&T Conference Slides (9 June 2023) (4).pdf
UWS L&T Conference Slides (9 June 2023) (4).pdfCrammond, R. J. (2023) "From supporting students to emboldening entrepreneurs within an undergraduate module: Achieving authenticity through embedded entrepreneurial practice". Conference Workshop Presentation. Lanarkshire: Annual Learning and Teaching Conference, University of the West of Scotland. June 2023.
 The Business Society @ UWS (2) (1).pdf
The Business Society @ UWS (2) (1).pdfInformation Sheet for students and staff
from Summer 2023
Invited as a course contributor by Cork University Business School, amongst other international experts, concerning the embedding of Sustainable Development Goals (SDGs) within Entrepreneurship Education (EE) courses, full programmes, and activities.
Funded Project: €1m
Strand: Entrepreneurship Education Initiatives
More details: HERE
Output: discussion-based video addressing the following 4 questions:
What is EE, and what does it mean for universities, businesses, and society?
Why is it important to appreciate and embed the SDGs, within EE activities?
How can this embedding be achieved?
What next for EE, SDGs, and societal impact through entrepreneurialism?
April 2023