Third Book - Entrepreneurship and Organisations: Innovation, People and Culture (Routledge) – Releasing 2026
EE should integrate a range of theoretical and practical methods and approaches.
EE must be contextual, practical, and inclusive.
Digital technologies, in reflecting business realities, should be part of ever-advancing EE curriculum.
Approaches to enhance entrepreneurial attributes, understanding relevant behaviours, and appreciating entrepreneurial contexts aid enterprise educator development.
Universities should foster entrepreneurial ecosystems internally.
University-based incubators are a must.
Industry collaboration is critical towards developing entrepreneurial skills.
EE should develop positive and productive entrepreneurial personalities.
A team-based, cross-faculty approach enhances impact.
Education institutions have a responsibility to embed, emphasise, and encourage entrepreneurship.
Student Feedback
“Robert is an excellent lecturer he has always shown interest and support!”
“Robert made the module interesting even though the whole module was delivered distance learning.”
“The extra help sessions organised by Robert really eased my nerves regarding the presentation. This extra guidance was really needed especially at this difficult time.”
“I like that Dr Crammond tries to engage us in his lectures.”
“Robert has been fantastic throughout the entire module. Answers every email and is always there for anything we need.”
“Robert is a superb lecturer, made everything clear.”
“ It was interesting to hear Robert Crammond's point of view after we discussed our business idea prior to the presentation; this was very helpful.”
“The lecturer was a really nice person.”
“Robert has been the best lecturer at UWS over the three years so far. Very quick with feedback and help, always pushing for us to do better. If only UWS had more people like Robert! I have really enjoyed the module as well as I feel like it is very relatable to businesses.”
“This has been the best ran, most organised and beneficial module of the programme by far. Really enjoyed this module, learned a lot of useful skills and the lecturer was great and very helpful”.
“This was by far the best run and most clear module I have had in UWS. Robert was brilliant, and clearly showed his ability throughout the sessions. His feedback was direct but coaching, meaning you could action it but without being hand held. He was easy to get a hold of, he was available for extra sessions, to present to and was good with the technology also. He seems to be a real asset you need to hold on to. The module itself was actually fun, creative, innovative, informative and genuinely throughout me and my team felt we were enjoying the entire experience.”
Additional feedback and recommendations can be found on my LinkedIn page.
Skills-based Approaches
Skill Attainment & Development
Idea Generation
Inclusivity & Cohesion
Venture-based Approaches
Profit Motive
Competition & Market Analysis
USP & Added Value
In this video, Dr Robert James Crammond outlines his 10 ideals in supporting valuable and student-centric enterprise, or entrepreneurship, education within the university environment.
Module Introduction
Enterprising Pedagogy
Socially-beneficial Learning
Digitised, Immersive Approaches
Interpersonal and Group-based Dynamic
Valuable Research
Knowledge Transfer
Consultancy & Partnerships
Crammond, R. J. (2023) "From supporting students to emboldening entrepreneurs within an undergraduate module: Achieving authenticity through embedded entrepreneurial practice". Conference Workshop Presentation. Lanarkshire: Annual Learning and Teaching Conference, University of the West of Scotland. June 2023.
Information Sheet for students and staff
from Summer 2023
Invited as a course contributor by Cork University Business School, amongst other international experts, concerning the embedding of Sustainable Development Goals (SDGs) within Entrepreneurship Education (EE) courses, full programmes, and activities.
Funded Project: €1m
Strand: Entrepreneurship Education Initiatives
More details: HERE
Output: discussion-based video addressing the following 4 questions:
What is EE, and what does it mean for universities, businesses, and society?
Why is it important to appreciate and embed the SDGs, within EE activities?
How can this embedding be achieved?
What next for EE, SDGs, and societal impact through entrepreneurialism?
April 2023