Embedded Files
Third Book - Entrepreneurship and Organisations: Innovation, People and Culture (Routledge) – Releasing 2026
Since 2015, Dr Crammond has been invited to and delivered national and international keynotes, conference presentations, seminars, and enterprise (education) workshops.
In addition, he has also written for several higher education and business-specific publications, and news media, including: Advance HE, Chartered Association of Business Schools (CABS), Daily Record, EconoTimes, the Entrepreneurial Mindset Network, the European Financial Review, the Higher Education Policy Institute (HEPI), HE Professional, The Irish News, Paisley Daily Express, Research Features, Scottish Credit and Qualifications Framework (SCQF), the Small Business Charter, The Sun, The Conversation, The Herald, Times Higher Education, and Wonkhe.
To contact Dr Crammond for research, writing, and media enquiries: robert.crammond@uws.ac.uk
Presentations & Media Appearances
Presentations & Media Appearances
Keynote Speaker
Keynote Speaker
Invited as a keynote speaker at the 7th International Seminar & Workshop, hosted by Universitas Bandar Lampung, Indonesia.
I share my experiences and research, from entrepreneurial and (higher education) institutional perspectives, in relation to the conference theme of Research Methods: Business, Governance and Sustainability.
October 2022
Keynote Speaker
Keynote Speaker
Invited as a guest speaker at the ‘𝑴𝒆𝒆𝒕 𝒕𝒉𝒆 𝑬𝒙𝒑𝒆𝒓𝒕’ webinar, organised and hosted by the Centre of Expertise in Entrepreneurship and Family Business (CEEFAB), KEDGE Business School, France.
During the session, I discuss the important relationship between entrepreneurship and the university, the need to maintain entrepreneurial ecosystems, and the advancing field and practice of entrepreneurship education within the business school and beyond.
Additionally, I reflect on my current research within the Scottish and UK context, present pedagogical principles, and a new 𝘜𝘯𝘪𝘷𝘦𝘳𝘴𝘪𝘵𝘺 𝘔𝘰𝘥𝘦𝘭 𝘧𝘰𝘳 𝘌𝘯𝘵𝘳𝘦𝘱𝘳𝘦𝘯𝘦𝘶𝘳𝘴𝘩𝘪𝘱 (𝘜𝘔4𝘌) from my second book.
October 2022
Invited Webinar Speaker
Invited Webinar Speaker
Invited as a speaker at the Entrepreneurial Mindset Network's xCHANGE series of webinars, to an international audience.
Session Topic: 'Educating Students About Entrepreneurship - What works?'
The xCHANGE webinars are an exclusive opportunity for members to meet online and to exchange examples of the entrepreneurial mindset, share ideas and questions, and determine actions to bring about change.
Webinar Discussion & Videos:
https://shine-project.eu/students/educating-students
November 2022
xCHANGE 11 -Educating students about entrepreneurship.pdfBook Launch 2023.pdfBook Launch.mp4
Book Launch (2023)
Reinforcing Entrepreneurial Universities by Design:
An evaluation of pedagogies, practices and perspectives
The presence of enterprising activity, which now permeates universities globally, leaves a notable legacy and impact on both individuals and institutions. In the context of the changing nature of universities, Crammond discusses from his first book the progression of enterprise and entrepreneurship education, and conceptualises ‘best practice’ with the aim of enhancing teaching and support for entrepreneurs. Developing this discussion towards how educators approach teachable entrepreneurship, and assessing both the purpose and relevancy of universities today, Crammond also outlines from his follow up title applied educational ideals and philosophies to the enterprising classroom, relevant stakeholder theory and appreciation, and the cultural impact of entrepreneurship from idea generative and developmental settings. This leads to the introduction of a new ‘University Model for Entrepreneurship’ (UM4E). This event highlights the multifaceted nature of embedded entrepreneurship within institutions – pedagogically, philosophically, socially, and structurally.
February 2023
Invited Webinar Speaker
Invited Webinar Speaker
Invited as a speaker at the Entrepreneurial Mindset Network's xCHANGE series of webinars, to an international audience.
Session Topic: 'Building entrepreneurial culture in HE'
We discuss:
What would be the benefits of HE culture becoming entrepreneurial?
What helps to build the right culture in HE?
What are some of the most common obstacles and how might they be overcome?
The xCHANGE webinars are an exclusive opportunity for members to meet online and to exchange examples of the entrepreneurial mindset, share ideas and questions, and determine actions to bring about change.
March 2023
xCHANGE 13 Building entrepreneurial culture in Higher Education.pdf
Invited Guest Lecturer
Invited Guest Lecturer
Invited as a guest lecturer on the MSc Business Management programme, University of Dundee.
Session Topic: 'Being Entrepreneurial within Organisations: Management and Leadership Perspectives'
March 2023
Expert Panel Member
Expert Panel Member
Invited expert panellist, including international academics and speakers, discussing the following:
Social Enterprise: Entrepreneurship and the Common Good
What is social enterprise?
Why does it matter?
How do I get started?
Event organised by the Center for Innovation & Leadership at Northwestern College, Iowa, United Stated of America.
April 2023
Invited Panel Chair
Invited Panel Chair
Invited as a panel chair for the Scottish Help to Grow: Management Alumni event.
Topic: 'Taking your business to the next level'
Information from Small Business Charter website below:
As an SME leader, it is often difficult to take a step back from your business and see the path to growth clearly. Often, a simple change in personal perspective can lead to an entrepreneurial mindset that can be the catalyst for new ideas and opportunities. In this session, our experts will discuss the common characteristics of successful entrepreneurs, how a strong network can provide support and fresh perspectives, and tips to help improve your adaptability and confidence.
Key takeaways will include:
How to effectively utilise personal and professional networks to grow your business.
Ways to develop a growth mindset.
How to transition from a business leader to an entrepreneur.
The panel will include:
Dr Julie McFarlane, Founder of Academy for Enterprise Education, Business Development Consultant
Dr Robert J. Crammond, Enterprise Educator, Researcher and Author, University of West Scotland
Jen Munro, Founder and CEO, ISSOS International
Anthony Quinn, Founder and CEO, Silver Cloud
June 2023
Invited Speaker
Invited Speaker
Invited speaker on the topic of:
College, University & Enterprise: Knowledge & Skills-Building towards Industry and new Business
January 2024
Integrating Employability 2024 Conference - RC 140124.pdfInvited Speaker
Invited Speaker
Invited expert speaker on the topic of:
'Case Study: An Academic-Led Approach to Enhancing Entrepreneurship through Teaching'
At the Integrating Employability 2024 conference, 31st January 2024.
'Integrating Employability 2024 will bring together the latest research, practice and innovation in embedding employability into teaching and learning successfully across the higher education sector.
The Conference will share fresh ideas and provide a practical toolkit in supporting both academic leaders and employability services to support an integrated approach to student success and progression.
Attendees will examine solutions for developing an institution-wide strategy, driving collaboration with faculties and supporting employability-led curriculum design. The Conference will also offer expert-led case studies and innovations from institutions leading the way in supporting an integrated student lifecycle.'
January 2024
xCHANGE 16 The benefits of the entrepreneurial mindset for every PhD student.pdfThe benefits for every PhD researcher of the entrepreneurial mindset
Description
A webinar for current PhD researchers, professors, supervisors, and potential future PhD candidates. Join us for a discussion about the concept of the entrepreneurial mindset and its relevance to the conduct of research, the creation of impact, and career planning for PhD researchers.
We will consider questions such as:
1. What is the relevance and value of the entrepreneurial mindset to PhD researchers?
2. How can PhD researchers be helped to understand and develop their entrepreneurial behaviours?
3. How can PhD researchers be motivated to use the entrepreneurial mindset in their current research and future career.
Engage with our panel of experts:
Dr Bob Bastian Assist. Prof. in Entrepreneurial Decision-Making, Design Thinking, Uncertainty Università di Trento
Paul Coyle Director Entrepreneurial Mindset Network
Dr Robert Crammond Senior Lecturer (Associate Professor) in Enterprise University of the West of Scotland
March 2024
Invited Speaker
Invited Speaker
'Entrepreneurship Education & Internationalisation:
Cases, Collaborations & Contexts'
IELSM - European and Latin American Digital Learning Platform for Entrepreneurship (Berlin, Germany)
Coordinated in Europe by the BSP Business & Law School, Berlin, Germany.
April 2024
Invited Speaker
Invited Speaker
Global Conference on Business Management and Social Sciences
November 2024 (Dubai)
Theme:
"Resilience, Innovation, and Sustainability: Charting a Path for Progress"
November 2024
Invited Speaker
Invited Speaker
Upcoming Event: 'Could your idea spark social change? Rethinking Entrepreneurship'
📅 Thursday, 28th November 2024
⏲ 9am PT / 12pm ET / 5pm UK / 7pm SAST / 10:30pm IST
💻 Online
Chair: Milja Franck
Speakers:
Dr Robert J. Crammond (University of the West of Scotland)
Dr Lee Wainwright (University of Leeds)
Business schools and investment programs around the world are key to unlocking transformative social change. Why? Because what they choose to nurture has a huge impact on society. Right now, most of the focus is on helping individuals take their business idea and turn it into profit. But what if instead they empowered those people and organizations that want to help society? What if there were programs aimed at nurturing enterprises that move hearts and minds rather than emptying pockets? Join three experts as they explore why we need to fundamentally rethink the role of entrepreneurship and how it can be used as a force for good.
November 2024
Invited Speaker
Invited Speaker
Entrepreneurship Beyond Business Plans: Implementing sequential support for the next generation of entrepreneurs
ADT4Blue Project: Bringing together academia and industry partners to support entrepreneurs. Also, developing sustainable and digital solutions for the Blue Economy, addressing real-world challenges in the sector.
March 2025
Invited Speaker
Invited Speaker
Academy of Business Management Conferences
(Dubai / Hybrid)
Theme:
'AI for Sustainable Businesses:
Transforming Academia, Industry & Society'
Presentation:
Implications for Enterprise Educators and the Ecosystem
April 2025
Invited Speaker
Invited Speaker
Invited speaker on the topic of:
Enterprise Education, Business Development & Networking
April 2025
Webinar
Webinar
Advancing the Concept and Practice of the Entrepreneurial University
Advancing the Concept and Practice of the Entrepreneurial University
SPEAKERS
Paul Coyle, Founder and Director, Entrepreneurial Mindset Network
Dr Robert J. Crammond, Director Transformative Enterprise Research Group, University of the West of Scotland
Wednesday 1st October from 16:00 to 16:30 CET.
1) How can educators and researchers advance the understanding of the entrepreneurial university concept?
2) How can educators and researchers define the gap between the theory and practice of the entrepreneurial university?
3) How can a university bridge this gap and transform its organisational culture to become more entrepreneurial?
October 2025
Guest Speaker
Guest Speaker
'Global Sustainability Week' at Heriot-Watt University (20th - 24th October - Hybrid event).
'Scottish Enterprise and (Higher) Education policy: Aspirations and (mis)alignments to international sustainability efforts'
The seminar begins with an introductory presentation outlining existing policies and initiatives at the intersection of national enterprise and entrepreneurship support, as well as the role of (higher) education in Scotland. It then acknowledges progress and ambitions from these efforts, aiming to identify key areas for future international (policy) development and region-specific enterprising endeavours. The session concludes with an open floor Q&A.
October 2025
Blogs & Communications
Blogs & Communications
uws-yes-company-programme-blog-final-feb-2022.pdf'Company Programme Joins Forces with UWS'
'Company Programme Joins Forces with UWS'
Here I comment, in a Scottish Credit and Qualifications Framework (SCQF) blog, on the Enterprise Team's ongoing work with Young Enterprise Scotland (YES) and the business mentoring programme.
February 2022
Enhancing the enterprising university experience_ reflections from an academic team-based approach _ Advance HE.pdfEnhancing the enterprising university experience: Reflections from an academic team-based approach
Enhancing the enterprising university experience: Reflections from an academic team-based approach
With the embedding of entrepreneurship education remaining high on the agenda across the university sector, I highlight recent developments and activities within the University of the West of Scotland through an academic team-based approach in a blog with Advance HE.
February 2022
The benefits of continuing professional development for business school academics - CABS.pdfThe benefits of continuing professional development for business school academics
The benefits of continuing professional development for business school academics
In a recent blog article with the Chartered Association of Business Schools, I outline five key considerations for enterprise educators and business school leaders, concerning Continuing Professional Development (CPD). This highlights critical aspects within academic schools and taught disciplines for the entrepreneurial university.
March 2022
How can universities provide enterprising solutions for small business_ _ Wonkhe.pdfHow can universities provide enterprising solutions for small business?
How can universities provide enterprising solutions for small business?
In my article with Wonkhe, I discuss how entrepreneurial universities are affirming fresh, bold approaches in engaging and supporting small businesses.
May 2022
Relevance and responsibility_ embedding the UN’s Sustainable Development Goals within enterprising business schools - Chartered Association of Business Schools.pdfRelevance and responsibility: embedding the UN's Sustainable Development Goals within enterprising business schools
Relevance and responsibility: embedding the UN's Sustainable Development Goals within enterprising business schools
In a recent blog article with the Chartered Association of Business Schools, I focus on a number of the United Nation’s Sustainable Development Goals (SDGs), how business schools should address these in their teaching, research and external engagement activities, and how these should shape the overarching objectives and vision for enterprising institutions.
August 2022
How enterprise educators can benefit from changes to Advance HE's Professional Standards Framework - Chartered Association of Business Schools.pdfHow enterprise educators can benefit from changes to Advance HE's Professional Standards Framework
How enterprise educators can benefit from changes to Advance HE's Professional Standards Framework
In this blog with the Chartered Association of Business Schools, I discuss the impact and possible benefits from changes to Advance HE's Professional Standards Framework (PSF) for enterprise educators, in relation to course design, delivery, and student support.
October 2022
Robert Crammond _ Entrepreneurial Mindset Network.pdfThe entrepreneurial university: processes and principles
The entrepreneurial university: processes and principles
Over the past 10 years in academia, where I have been involved in module, programme, or research activity concerning enterprise and entrepreneurship, I have appreciated the importance of practical and purposive processes or networks towards skills development and, whether it be individual or company-based, entrepreneurial outcomes.
These processes or networks involve implementing logical class or non-class based approaches, activities, and initiatives which heighten meaningful engagement and build enterprising legacies for students and staff alike. However, (1) what processes and principles for meaningful engagement can be prescribed? Also, (2) who is, or should be, involved?
In this article, I reflect on my own experiences, the current work of my own institution (the University of the West of Scotland) and refer to my research of entrepreneurship and higher education.
November 2022
eZINE 5(3) Robert Crammond.pdfCENTRA~1.PDFCentralising enterprising skills development and emphasising course relevancy in universities through entrepreneurial personalities
Centralising enterprising skills development and emphasising course relevancy in universities through entrepreneurial personalities
Within the higher education sector, course offering, purpose and competition, and the need to engage with enterprising and innovative industry, is at the forefront of the minds of senior management. Therefore, recognising key individuals who support a university’s operations is vital. Acknowledging Advance HE's UK Professional Standards Framework (UKPSF) 2011, Dr Robert Crammond identifies eight entrepreneurial personalities which an enterprising university must possess when developing relevant skills and courses, and responding to the needs of students, staff and partners.
December 2022
HEPI Article Dec 2022.pdfThe entrepreneurial university by design: A reflection on recent reporting and guidance
The entrepreneurial university by design: A reflection on recent reporting and guidance
In their quest to build enterprising educational environments, institutions engage with industry and (international) governmental bodies through policy. This can take the form of sharing good or best practice towards the enterprising classroom and building entrepreneurial legacies within the university.
Article with Higher Education Policy Institute (HEPI)
December 2022
The Conversation (Jan 2023).pdfGlass Onion shows the pitfalls of going into business with friends – here’s how you can succeed
Glass Onion shows the pitfalls of going into business with friends – here’s how you can succeed
In this article, with The Conversation, I highlight four things that you should consider before launching a startup with your family or friends.
January 2023
(Indonesian Translation below - February 2023)
Also republished with the Small Business Charter
Glass Onion (Indonesia).pdfThe economic impact of our universities must not be underestimated _ HeraldScotland.pdfThe economic impact of our universities must not be underestimated
The economic impact of our universities must not be underestimated
In an article today with The Herald, I discuss why the economic impact of universities through enterprise and ongoing knowledge exchange should not be underestimated.
February 2023
SNP leadership battle_ where is the message of economic growth in Scotland_.pdfSNP leadership battle: where is the message of economic growth in Scotland?
SNP leadership battle: where is the message of economic growth in Scotland?
In this article with The Conversation, I discuss the economic priorities for the next leader of the Scottish National Party (SNP) and Scotland's First Minister, highlighting the importance of the country's higher education sector.
March 2023
Expert advice for budding UK entrepreneurs during a cost of living crisis.pdfExpert advice for budding UK entrepreneurs during a cost of living crisis
Expert advice for budding UK entrepreneurs during a cost of living crisis
In this article with The Conversation, I highlight the many obstacles and risks of being an entrepreneur and new business owner. In addition, I discuss the various sources of support and pathways towards business and enterprise success.
May 2023
Robert James Crammond_1.pdfEncouraging innovation: Universities are implementing impactful entrepreneurship education
Encouraging innovation: Universities are implementing impactful entrepreneurship education
In this article, published with Research Features, I discuss the role of institutions towards developing and sustaining entrepreneurial universities.
This includes a reflection of my research up to now, responding to critical questions raised from the field, and outlining my new multi-stage model for entrepreneurship within universities.
July 2023
The Help to Grow_ Management Course_ Educator reflections on university-based mentoring _ Small Business Charter.pdfThe Help to Grow: Management Course: Educator reflections on university-based mentoring
The Help to Grow: Management Course: Educator reflections on university-based mentoring
In this reflective piece, published with the Small Business Charter, I discuss the role of universities (and specifically my experiences with the Help to Grow team at UWS) as going beyond places of knowledge and learning, but providing business scale up mentor and instigating enterprise.
July 2023
The importance of university-based incubators and evidencing PSF-relevant enterprising attributes. _ Advance HE.pdfThe importance of university-based incubators and evidencing PSF-relevant enterprising attributes.
The importance of university-based incubators and evidencing PSF-relevant enterprising attributes.
The need to be enterprising is regularly voiced in academia. Robert Crammond, Senior Lecturer in Enterprise at the University of the West of Scotland (UWS), highlights the importance of incubators in enriching enterprise education and evidencing academic skills at university.
October 2023
What does a research supervisor do_ _ THE Campus Learn, Share, Connect.pdfWhat does a research supervisor do?
What does a research supervisor do?
Research supervisors must learn to be authentic mentors, as well as sharing their experience and knowledge. Robert Crammond reflects on his time in the role with the THE Campus, Times Higher Education.
January 2024
Four ways to create an entrepreneurial culture at your institution _ THE Campus Learn, Share, Connect.pdfFour ways to create an entrepreneurial culture at your institution
Four ways to create an entrepreneurial culture at your institution
Universities are perfectly placed to help start-ups get off the ground. Alan Murray, Robert Crammond and Kingsley Omeihe advise on how best to get your students thinking with a business mindset, with the THE Campus, Times Higher Education.
February 2024
Advance HE ABC (March 2024).pdfAdvancing academic practice through 'ABC themes' for enterprising education and business engagement
Advancing academic practice through 'ABC themes' for enterprising education and business engagement
The continued embedding of enterprise within universities relies on timely education and aligning with good practice frameworks. Dr Yaw Afari and Dr Robert Crammond, from the University of the West of Scotland, highlight distinct ABC themes for advancing enterprising education.
March 2024
Employability Through Enterprise_ Seeking Academic Alignment Towards Impactful Graduates — HE Professional.pdfEmployability Through Enterprise: Seeking Academic Alignment Towards Impactful Graduates
Employability Through Enterprise: Seeking Academic Alignment Towards Impactful Graduates
Engaging in enterprising activity at university has several benefits for students, including building on employable skills and gaining valuable experience. Robert Crammond discusses how aligning employability and enterprise efforts lead to impactful graduates.
March 2024
Scotland's First Minister - comments
Scotland's First Minister - comments
In the Scottish Sun, Daily Record, and Paisley Daily Express, I comment on who may be the next First Minister of Scotland.
April 2024
How to spark student start-ups _ THE Campus.pdfHow to spark student start-ups
How to spark student start-ups
Universities are the ideal environment to turn ideas into businesses. In developing these ideas, several contextual perspectives should be acknowledged:
The individual/group perspective: first steps to enterprise
The organisational perspective: planning and preparing
The market perspective: scanning and analysing
Dr William Shepherd and I outline in our THE Campus article how to encourage entrepreneurship and foster a start-up dynamic in students.
April 2025
AI and enterprise education_ reflections and reactions _ Advance HE.pdfAI and enterprise education: reflections and reactions
AI and enterprise education: reflections and reactions
With AI remaining an intense topic within higher education, Dr Vasilios Stouratis, GCU, (pictured left) and Dr Robert Crammond, UWS, (right), reflect on its impact on enterprise education provision and student entrepreneurship development.
May 2025
CMBE Interview (June 2025).pdfBeyond the lecture hall:
Beyond the lecture hall:
How CMBE shapes the future of business education
How CMBE shapes the future of business education
Academia isn’t just about teaching in isolation - it’s about linking ideas to practice, collaborating with industry, and shaping future enterprising and innovative leaders.
Dr. Robert James Crammond shares his journey with CMBE, which has given him opportunities to reflect and connect with peers who share the same drive for innovation in business education.
June 2025
HEPI Article (Gillon, Martin, Crammond June 2025).pdfThe Role of Apprenticeships: Cultivating an Entrepreneurial Mindset in UK Higher Education
The Role of Apprenticeships: Cultivating an Entrepreneurial Mindset in UK Higher Education
In this latest piece with the Higher Education Policy Institute, Gary Gillon, Alan Martin & I discuss graduate apprenticeships and both their entrepreneurial and intrapreneurial outcomes for the HE sector and industry.
June 2025
How to position entrepreneurship as a graduate skill _ THE Campus Learn, Share, Connect.pdfHow to position entrepreneurship as a graduate skill
How to position entrepreneurship as a graduate skill
Entrepreneurial thinking is at the top of employers’ wish lists – but how to integrate these skills in education?
August 2025
University-based CPD and the emergence of entrepreneurial leaders.pdfUniversity-based CPD and the emergence of entrepreneurial leaders
University-based CPD and the emergence of entrepreneurial leaders
Across the Higher Education (HE) sector, the importance and value of Continuing Professional Development (CPD) cannot be overstated. As universities navigate constant change, deal with competition, and respond to both learner and industry demand, there is a need for academics to grow and build upon their skills. This can be to enhance their teaching, align with course, programmatic, or faculty objectives, or to develop within their research networks.
September 2025
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