MyFitnessPal
MyFitnessPal
Influencer Marketing content and presentation slides from my 2025 summer at MyFitnessPal, where I worked on the AI Meal Scan Feature campaign, sourced creators for future partnerships, and completed a thorough competitor analysis to better our influencer strategy.
@kayliestewart did the Narrator Trend from TikTok to seamlessly integrate the product into her content.
@l_eel_em used the feature to help his mom hit her fitness goals.
@yovana created a "What I Eat in a Day," mom edition, and used Meal Scanner to track macros on a busy schedule.
@_isabellamira integrated Meal Scan seamlessly into her busy scheudle both at home and on the go to make sure she's hitting her nutrition goals.
@rajandroh did a challenge to help his brother bulk using Meal Scan to track his protein intake.
@mattchoi_6 Â used Meal Scan while fueling and training for his next marathon.