Desi Dance Network
Desi Dance Network
Video content I created including social content for my team, intro videos for client teams, and a hype reel for the National Championship. This content showcases the energy, talent, and community within the South Asian college dance circuit while amplifying the stories of competing teams across the nation.
For this project during my time as a Social Media Specialist for Brown Girl Magazine, I identified a significant engagement gap with Gen Z in our audience and took the initiative to pitch and execute a cross-brand collaboration with LEGENDS for their 2024 National Dance Championship. Over two months, I led communication between both the LEGENDS and BGM teams. I filmed and edited a hype reel using CapCut, wrote engaging copy, and published the video in under 24 hours of filming to drive traffic to their performance livestream link. The reel now has over 43.5k views on Instagram Reels, primarily from Gen Z, successfully addressing our engagement gap and helping LEGENDS achieve their event visibility goals.
Instagram reels I created for The University of Houston's nationally competing Bollywood Fusion dance team. Ensured content was engaging for college students to encourage recruitment and self-promote.
An animation created from scratch using Adobe After Effects, for a Bollywood Fusion Dance Team's digital background that synchs up with their dance segments and theme on stage.
For the “From The Land” music video release, I collaborated closely with musician ROYAL Shaunak, his project manager, and both videographers, to develop a social media calendar and pitched engaging IG Reel ideas that involved the dancers and production assistants. I also created copy for each of the social posts and managed and edited User Generated Content (UGC) from six dancers, ensuring the submissions were timely, high-quality, and aligned with campaign expectations. This multi-part campaign helped build hype leading up to the music video release and strengthened my ability to plan, execute, and coordinate a social media campaign.