A group project personalized social media campaign for a local boba shop in need of a revamp. Worked over a 16 week period to create customer personas after conducting interviews, a brand story and guideline, platform posts for Facebook, Instagram (posts and reels), TikTok, Pinterest, and Twitter/X, a content calendar, content strategy, an XMPIE workflow, and KPIs and objectives.

View FULL project here.

A group intern capstone project from my 2024 summer at PETERMAYER Creative Marketing Agency.  Analyzed 60,000+ PETERMAYER Brand Joy Lab data points, found consumer trends in Travel and Tourism, and created an integrated multi-media campaign that targets Travel Industry CMOs. I led the Social Media Campaign with data analytics, influencer strategies, and mockup graphics. 

View FULL project here.