Brown Girl Magazine

Contributed to 2+ years of continuous digital content output across graphics, video, and primarily copywriting spanning event promotion and coverage, brand partnerships, interviews, social promotion for entertainment, culture, fashion, business, political, and holiday editorial content, and cultural storytelling, ensuring consistent brand voice and alignment with South Asian representation initiatives.

Copywriting Portfolio - Instagram Captions

BGM and Slashie Connects has a unique, brand-specific copywriting style that I learned to adapt, featuring longer captions and plenty of emojis to appeal to the Millennial/older Gen Z South Asian American demographics. Research is also vital for each caption to ensure that the people we collaborate with/projects we post are represented with detail-oriented accuracy while still making it fun and light-hearted. My attention to detail which made each caption capture the essence and complexity of each subject, was praised during my time in this role.

Entertainment

browngirlmag on December 17, 2023: "✏️Reviewed by our entertainment co-editor @aqamar92, #TheMarvels movie gave us exactly what we needed- a family-fun, inclusive, action-filled comedy that’s changing the superhero cinema universe as we know it.✨🦸🏽‍♀️ With a nearly all-female led cast, Brie Larson, Teyonah Parris, and Iman Vellani had us on the edge of our seats throughout the entire film as their character’s superpowers became entangled during their cosmic adventure.‼️ Touching on themes of climate crisis, refugees, war, and depleting natural resources, #TheMarvels does an excellent job of including real-world resonance. The release of this film is also an exciting moment for South Asian and Muslim comic fans, with its interweaved use of Islamic verses and the Urdu language.💯 Ever since the giant cliffhanger on ‘Ms. Marvel,’ we’ve been waiting for @msmarvelofficial to make Kamala Khan's next move and she did not disappoint!🤌🏾 Link in bio for more on the film. 🔗 And scroll below to see our ✨LIVE✨ with actress @zenobia_shroff, who plays Muneeba Khan, Kamala’s mom in #TheMarvels series and movie. #imanvellani #msmarvels #marvelcomics #themarvels". www.instagram.com/p/C0-jBWSsN6D/

1,503 likes, 19 comments - browngirlmag on December 24, 2023: "“Sort Of” fans are having all the feels as the iconic, non binary-focused series came to an end with its third season.✨📺 A @cbcgem orginal, the show paved the way for broader conversations on inclusivity, representation and just existence. A heart-warming story that challenges traditional labels by depicting a character who encompasses several marginalized identities, “Sort Of,” is worth the watch.🌈 Sabi Mehboob, played by award-winning Canadian actor @sortofbilal, known for being the first queer, South Asian and Muslim actor to lead a Canadian prime-time TV series, also directed and co-created the three-season series with @fab.filippo. ✏️In a 1:1 interview by #browngirlmag’a @aqamar92, we asked @sortofbilal about Sabi’s complexity and humor in the show: “It’s like representation for the quiet, exhausted by the world, people who totally exist in the queer and trans community. It always felt like our representation was either we’re not talking because we’re being killed or we’re super political activists. Also, we don’t always have to be portrayed as sassy and witty on TV.” — @sortofbilal 💬✨ 🔗Link in bio to read more of our interview with @sortofbilal, and stay tuned to see part two with @alokvmenon, who makes a cameo on season 3️⃣!". www.instagram.com/browngirlmag/reel/C1QPeIULSSW/

1,223 likes, 51 comments - browngirlmag on January 29, 2024: "👋🏾 Meet Sabrina, a rookie cop and a stubborn, tough-as-nails idealist, born and bred in Surrey, BC. She is powered by her strong values: empathy, connection, and the ability to build trust.💯🇨🇦 Starring @supinder_w, @allegiancetv focuses on identity and belonging, policing and politics, and finding truth within the heart of a flawed justice system. ✏️In @supinder_w’s words: “Sikh Punjabi soldiers have been in service to Canada and the British Crown for multiple generations (since Britain colonized India) so it’s really special to see our series (‘Allegiance’) showcasing this police/military legacy on screen.”🙌🏿 Watch #Allegiance, premiering on @cbc and @cbcgem on February 7 at 9PM EST.✨Stay tuned for more @cbc x @browngirlmag content and events coming your way! #canada #surreylife #brampton #torontolife #cbc #supinderwraich #allegiance #cbcgem #representationmatters". www.instagram.com/browngirlmag/reel/C2skuyJRJZL/

545 likes, 5 comments - browngirlmag on January 7, 2024: "Let’s goooo!🥩🤍Huge congrats to team #BEEF for winning a slew of much-deserved awards, including Best Television Limited Series, Anthology Series, or Motion Picture Made for Television category, at tonight’s awards ceremony. The co-leads won their very first the Best Performance by a Female Actor (shout out to the very funny @aliwong) in a Limited Series category, and @steveyeun won for Best Performance by a Male Actor in a Limited Series.✨🏆 If you haven’t watch the series on @netflix yet, this is the moment! Created by the Korean filmmaker Lee Sung Jin, the series centers on two Los Angeles residents, who are disgruntled with their vastly different lives. A road rage encounter leads to a long-running obsessive feud to destroy one another, leading to a heightened end.👌🏾🎬 #goldenglobes #asianamericanrepresentation #aliwong #netflix #netflixgolden". www.instagram.com/browngirlmag/reel/C10yTNPsXuY/

browngirlmag on July 23, 2024: "Dearest Gentle Reader, Admittedly, we’re behind on the wild ride that was @bridgertonnetflix but we have to share some of our fav parts, the first one being Irish actor Nicola Coughlan, who plays Penelope Featherington in the Netflix series Bridgerton, raised over $2 million for the Palestine 🇵🇸 Children's Relief Fund (PCRF) through social media efforts, and the second one being these two as a married couple. 😍✨️ While the season concluded with the revealing of Lady Whistledown and the much-anticipated marriage of Colin and Penelope, the captivating duo, Kate Sharma (@simoneashley) and Anthony (@jbayleaf), remained in the (steamy) spotlight. ✨️😉 This season we saw the importance of mutual respect, compromise, and the complexities of cultural dynamics in marriage highlighted numerous times.💍Kate & Anthony’s love for each other challenged the traditional South Asian expectation for the mother to be uprooted from her home as Anthony expressed his desire for Kate to give birth in India, citing the importance of their child knowing their maternal heritage.🥹 We also saw Kate's cultural pride shine brightly through subtle yet beautiful fusion pieces and intricate jewlery. 💯 From the details in the script to the details in their on-screen chemistry, season 3️⃣ of @bridgertonnetflix is one for the books. Let us know what you think is next in store for Kanthony!💬 Yours Truly, @browngirlmag 💜 Link in bio for the full read — by @_shivangimistry.🔗 🎥 @netflixgolden". www.instagram.com/browngirlmag/reel/C9xhNPLJt6E/

browngirlmag on March 2, 2024: "We’re holding on tight to romance dramas with @netflix’s new hit show ‘One Day.’✨💜 This novel-based series follows the slow-burn between Emma Morley (@ambikamod) and Dexter Mayhew (@leowoodall) as they grow from completely different strangers to soulmates after a failed one-night stand. Aside from the rollercoaster of their 20-year love story, the casting of this show with South Asian British actress and comedian @ambikamod, is what sets “One Day” apart. Mod’s role as Emma reiterates how South Asians are not defined by the stereotypes associated with our identity.👏🏾👏🏿 Aptly reviewed by our entertainment editor @aqamar92 for our website, Emma’s cultural background is not in any way the focus of her story and that’s what we love most about this show. Instead the show focuses on her character development as a young woman figuring out her professional and personal life — and her Desi-British heritage isn’t her defining feature but rather just who she is. Ambika proves us how naturally South Asians can play characters in any story and we’re obsessed with every second of this series.🙋🏾‍♀️✨ Watch “One Day” now on @netflix but don’t forget your tissues, this story will tug at your heartstrings like no other. Also read our review — link 🔗 in bio!✨ #ambikamod #netflix #oneday #browngirlmag #representationmatters✊🏾👩🏾". www.instagram.com/browngirlmag/reel/C4BW2qzxdsk/

browngirlmag on February 9, 2024: "If you haven’t already started watching ‘EXPATS,’ you’re missing out BIG time.✨🙋🏾‍♀️ The new @amazonprime series follows @nicolekidman’s grief and persistence after the kidnapping of her young son at a night market in Hong Kong. 🇭🇰 Co-starting alongside her is Hilary Starr, played by the phenomenal @sarayublue! Hilary’s story, tackling career, identity, marriage, the tribulations of starting a family and relationship struggles, hits close to home for many of us.🤍🏡 ✏️In @sarayublue’s words: “Her questioning whether she wants to be a mom really resonated with me…and I loved getting to see that depicted on screen because I don’t think we’ve seen that very often.” Brown girls, especially our daughters, know exactly how to tap into Hilary’s strong, successful, assertive demeanor.🙋🏾‍♀️⚡Yet, to see her vulnerable moments on screen is the representation that gives us the security to feel safe in our shortcomings and break down our armor. In our digital 1:1 by #browngirlmag’s editor @aqamar92, @sarayublue emphasizes how the moments between Hilary and her mom are the most significant because of the comfort she has in having someone who nurtures you like a child no matter your age.‼️ We are absolutely in awe of @sarayublue’s character and how she very beautifully captured the naunced details of Hilary’s South Asian American identity to life while creating significant impact on the way we see our experiences on the big screen.📺 🥹 Link in bio 🔗 for more on @sarayublue’s experience while shooting for #expats. 🎥 by @mishmediaplus 🎤 by @tsakhuja_walia". www.instagram.com/browngirlmag/reel/C3Iqh_9rNgq/

Celebrity/Musician Interviews

browngirlmag on February 21, 2024: "When we think of Badshah we think big party hits: Kala Chasma, Garmi, Let's Nacho.🎉 Yet with the rise of low-fi and slow reverb in South Asian music popularized by artists like @ap.dhillxn, Badshah made a bold and successful transition to a genre completely different than his claim to fame.🎧 "It was more about the songs that I wanted to make for myself." For the first time in his career, @badboyshah leans into his vulnerable side and we're here for it.🙌🏿 Tap in to watch part 3️⃣ of our 1:1 with @badboyshah. 🎥 : @beingcreativ3films 💄 : @hennadilse". www.instagram.com/browngirlmag/reel/C3oKyfpxyXo/

browngirlmag on October 2, 2023: "We're starting this week off strong with another interview from our line-up of South Asian artists from @masala.mixtape's summer music festival!☀️🎶 Producer and marketing expert @chiragnijjer spoke to @djamsal, an artist who brings out such genuine and beautiful energy into the world.🫶🏾 From YouTube tutorials to creating mixes for his college Bollywood-fusion dance team to finally putting his masterpieces out there during the pandemic, @djamsal paved the way for him and aspiring DJ's who don't know where and how to to start DJ'ing their career. Watch Amsal make his magic happen LIVE at Avant Gardner for Electric Desi Rave this Friday, Oct. 6th.🔥". www.instagram.com/browngirlmag/reel/Cx5c6tuOB40/

11K likes, 46 comments - browngirlmag on October 19, 2023: "👋🏾 Say hello to the "CEO of illegal mashups." We're back with a new interview from our line-up of South Asian artists from @masala.mixtape's summer music festival!☀️🎶 Producer and marketing expert @chiragnijjer spoke to @itsajwavy to get the behind the scenes of how his family (we 🫶🏾 uncle) gets involved in the making of his mash-ups, the way he's cultivating his brand, and what his clients look forward to when they book him. Shout out to AJ for bringing our world's together with music.🫰🏾". www.instagram.com/browngirlmag/reel/CylU2ytOaZS/

browngirlmag on March 11, 2024: "You heard it from @badboyshah himself, in the beginning “it was all ‘bakwas.’” 🤦🏾 Even though he can’t remember his first memory of creating music, as a true storyteller from the heart, Badshah’s passion for writing has always been with him.🎵 If you ever see him with a pen in one hand and a notebook in the other, just know he’s cooking up something good!👨🏿‍🍳 Tap into part 4️⃣ of our 1:1 series with the one and only @badboyshah for exclusive details on his journey as a globally celebrated artist. 🎥 @beingcreativ3films 💋 @hennadilse #badshah #bollywood #bollywoodsongs #losangeles". www.instagram.com/browngirlmag/reel/C4Y_MLDR68u/

browngirlmag on February 15, 2024: "From @diljitdosanjh to @ap.dhillxn, the South Asian artists we’ve been streaming are making it big. In the words of @badboyshah: We’re on the cusp, y’all.✨🔥 If anyone knows the importance of building a character, it’s Badshah. He’s worked hard and smart to make his name a globally recognized brand in the world of music and beyond.🎶 Tap to watch part 2️⃣ with @badboyshah! 🎥 @beingcreativ3films 💄 @hennadilse". www.instagram.com/browngirlmag/reel/C3YB2ADLWZd/

browngirlmag on September 21, 2023: "👋🏾 The next interview from our line-up of South Asian artists from @masala.mixtape's summer music festival is right here, right now!☀️🎶 Producer and marketing expert @chiragnijjer spoke to @soorajsaxena after his performance on stage about what it means to have an in-person community of South Asian musical artists to lean on and grow with. We loved learning more about his journey with music, creating skits, launching a clothing brand, and growing a social media presence with a mission to spread self love.🫶🏾 P.S. Sooraj's summer '23 collection for @shvkti is STILL available for sale, and you already know we'll be supporting it.💜 Stay tuned for more video 🎥drops in collaboration with @chiragnijjer!". www.instagram.com/browngirlmag/reel/CxdQ0_VLOh9/

browngirlmag on November 6, 2023: "Combing indie pop, hip hop and sometimes rock, Abhi the Nomad creates a world of his own through music. 🔥 Here's one of our personal favorite interviews from our line-up of South Asian artists from @masala.mixtape's summer music festival!☀️🎶 @abhithenomad spoke to producer and marketing expert @chiragspeaks about how music's been the one constant in his nomadic lifestyle and the process of creating his brand identity. His recent album, 'Abhi vs The Universe II,' is officially out and it's been streaming on repeat here at BrownGirl HQ.🛸Get your speakers out, you're going to want to blast it! 🔊". www.instagram.com/browngirlmag/reel/CzT6TaALVZO/

browngirlmag on November 14, 2023: "Singer and songwriter @anusha.savi looked and sang like a real ✨️enchantress✨️ during her performance this summer! To start your morning strong, here's an interview that'll leave you smiling from our line-up of South Asian artists from @masala.mixtape's summer music festival! ☀️🎶 Producer and marketing expert @chiragspeaks interviewed Anusha about her manifestation of finding a South Asian creative community to share her music with. Anusha absolutely radiates with positive energy and her fusion of western music with carnatic styles has us looping her songs over and over again. 🤩🎧". www.instagram.com/browngirlmag/reel/CzonoJdR5X-/

Holiday Gift Guides and Foodie Posts

296 likes, 72 comments - browngirlmag on November 15, 2023: "This holiday season, one South Asian-founded small businesses you *need* to shop from is @homeboundcustomdecor.💛They’re committed to reaching homes across the country with their one-of-kind pieces that’ll highlight your personality and identity.♥️🎅🏾 On background, Home Bound Custom Decor is owned and operated by Sumita + Anuj Patel, a husband + wife duo based in Atlanta, GA.🍑🤎 Their seasonal products and behold are perfect for gifting to parents, grandparents, friends, and neighbors. They even have a few things in there for the kiddos! As a small way to spread the light, they want to giveaway one $100 gift card to the @browngirlmag family.💜✨ Enter the prompts below to win.✔️ ◽️Like this post ◽️Follow @homeboundcustomdecor & @browngirlmag ◽️Tag two besties who need more SA-inspired decor Giveaway ends on Monday, November 20th at 5PM EST. Winner will be announced in the comments below. Open to our community in the USA.🇺🇸🏡 📣 Browse their site and order all things @homeboundcustomdecor with a 10% discount code ‘BROWNGIRL’ — valid only for 24 hours.✨✨". www.instagram.com/browngirlmag/p/CzsHiWLsaxw/?img_index=1

534 likes, 16 comments - browngirlmag on November 10, 2023: "No better day than ✨Dhanteras✨to clean our homes and buy an auspicious item in the hopes of it bringing good luck and prosperity. We’re doing that just!🙋🏾‍♀️🪔 From sustainably-made linens to festive candles and decor, @mihikashivkumar from @thekhojstory handpicked a plethora of home decor gifts from South Asian owned indie businesses that’ll illuminate any space and bring the magic of ✨Diwali✨into your lives and homes. 🔸 @arjunadesignstudio — Here's your one-stop shop for everything home-related! From linens to kitchenware to art, you’ll find it all here.✨️ 🔸 @homeboundcustomdecor — If you’re looking to personalize your festive season gifts this year, be sure to check out Home Bound Decor!✨️ 🔸 @shop_aditi — Shop Aditi’s candles draws inspiration from the vibrant scents of the subcontinent to provide skillfully curated and crafted candles with soulful scents.✨️ 🔸 @pyarful — Greeting cards or cute home goods with some South Asian flair, look no further than Pyarful! 🔸@shopvrsa — Home goods curated from designers in India, that you’d love in your home, no matter where in the world you are!✨ 🔸 @scrumptiouswicks — Want your home to smell divine for your guests? Scrumptious Wicks has you covered with their Diwali candle trio that sounds like a dream!✨️ 🔸 @marble_lotus — Infuse some South Asian influences into your home decor with the Marble Lotus collection!✨️ 🔸 @kaapus.co needs to be on your list if you’re looking to shop for sustainable, block-printed cotton goods for your home.✨️ 🔸@casaamarosa — If boho is your vibe, you have to check out Casa Amarosa's eco-friendly gift collection!✨️ 🔸 @shoplavica — Candle and mithai, together? Shop Lavica’s festive candles will be sure to add that quirk to your Diwali decor!✨️ 🔗Link in bio for the *full list* featuring a handful of categories from home to beauty and clothing — written by @mihikashivkumar of @thekhojstory. Bookmark 🔖 here to save for later. Tag any we may have missed and can include in our upcoming holiday gift guide.". www.instagram.com/browngirlmag/p/CzeaxbiRSz5/?img_index=1

422 likes, 18 comments - browngirlmag on November 12, 2023: "The ✨festival of lights✨ is just as much a festival of flavors, so we've put together a crafted list of South Asian owned small businesses to check out when gifting your foodie friends this Diwali season and beyond!✨🪔 🔸 @brooklyndelhi — With delicious condiments and sauces inspired by our spices, Brooklyn Delhi is a must-try and offers an instant connection to our culture.✨️ 🔸 @fromparo — Move over Trader Joe’s Chilli Crunch. Paro’s Tarka oil is here! Share South Asian comfort food with your guests with ease this festive season.✨️ 🔸 @kolkatachaico — If you’re craving authentic Indian chai, check out Kolkata Chai Co. Their “Aunty Approved” masala chai is a must-try!✨️ 🔸 @malai_icecream — Explore Malai’s Diwali special edition pints, inspired by South Asian desserts, to impress your dinner guests this festive season.✨ 🔸 @kolagoodies — Satisfy your latte cravings with Kola Goodies’ product range, which includes vegan lattes and Masala Chai.✨️ 🔸 @vahdamindia — Recommended by the likes of Oprah Winfrey and Ellen DeGeneres, Vahdam sources premium teas directly from India and delivers them to your doorstep.✨️ 🔸 @eatdoosra — Looking for snacks or nibbles to share with your guests at your Diwali party? Check out Doosra’s non-traditional take on classic Indian chai-time snacks.✨️ 🔸 @diasporaco — Add some spice to your life this festive season with Diaspora Co’s freshest, heirloom, and single-origin spices directly from farmers in South Asia.✨️ 🔸 @shopneeshi — Suffering from painful mentrual cramps? Neeshi offers products to help balance your hormones with natural treats.✨️ 🔸@twobrothersorganicfarmsindia — A family-run certified organic farm that produces incredible products from desi cow ghee to healthy snacks like Ragi and Rice Krispies.✨️ 🔗Link in bio for the *full gift guide* featuring a handful of categories from home to beauty and clothing — written by @mihikashivkumar of @thekhojstory. Bookmark 🔖 here to save for later. Tag any we may have missed and can include in our upcoming holiday gift guide.🎄 #happydiwali #festivaloflights". www.instagram.com/browngirlmag/p/CzjrykAR9cE/?img_index=1

browngirlmag on August 29, 2024: "Chef @maneetchauhan just made history happen at the most magical place on Earth.✨️ Our favorite celebrity chef and winner of “Tournament of Champions" has taken her Indian culinary skills straight from Punjab, India, to Walt Disney World in Orlando, Florida.✈️ Say hello to the first-ever Indian “quick eat” restaurant, called "eet," at Disney Springs. As a judge on the well-known culinary competition, “Chopped,” @maneetchauhan has inspired young chefs to take risks and explore a myriad of cuisines from across the globe.🍕🍝 Over a phone 📞 interview with #browngirlmag contributor @subrinaksingh, Maneet expressed how it was a huge honor to “give a voice to the cuisine of the largest population,” referring to India. This was no easy feat, but Maneet has done an incredible job in making her cuisine true to the flavors of the homeland. 🇮🇳👏🏾 If you're visiting Disney World soon we urge you to visit @eetfunindian and indulge in her signature pani puri or delicious gulab jamun cheesecake!🤤 Read more about the process of turning @maneetchauhan’s @eetfunindian dream into a reality, link in bio.🔗 🎥: @eetfunindian". www.instagram.com/browngirlmag/reel/C_QgIvBJpMk/

Cultural/Political

browngirlmag on August 27, 2024: "South Asian Americans, we're at a critical point of determining where we want to align on the political spectrum. 🗣 As you all know, @kamalaharris has officially been endorsed as the Democratic nominee for the 2024 Presidential race. This comes a few weeks after after the world watched Usha Vance introduce her husband, Ohio Senator J.D. Vance as the Republican nominee for Vice President. While we stand just months away from a truly unprecedented presidential election, it's vital we recognize the deep divisions between how South Asian leaders and politicians use their privilege- whether to uplift or to exploit. As a community, we already struggle with anti-Blackness, Islamophobia, and colorism. With that said, we can now choose to weaponize our privilege by supporting oppressive systems that prioritize proximity to whiteness and wealth, or we can stand in solidarity with marginalized groups who share our history of colonization, exploitative labor, and racism. ✊🏾 Friends, as the next election starts approaching, we encourage all of you to join us in uniting with those who are fighting for a better, more equitable world in which we are all free.🇵🇸🇵🇸 #freepalestine Link in bio for the full read.🔗 🎥: @devinabk ✍️🏽: @devinabk & @usha_sookai". www.instagram.com/browngirlmag/reel/C_LYkLWs-DM/

browngirlmag on August 12, 2024: "BGs, our friends are doing epic things all the country!!!👌🏾💕We’re so grateful to have received a sneak peak of @rajivmenon’s art studio (@rajivmenoncontemporary) in Los Angeles earlier this year. It’s filled with an array of artwork from South Asians from all perts of the diaspora — each crafted with a unique story to tell.🎨 From fabrics to sculptures to landscape portraits, Rajiv has impeccable vision for bringing brought together a community of artists of different backgrounds and styles who’ve poured their hearts and souls into creating work that tells of their individualness.✨✨ 📌The exhibition ‘NOW STREAMING’ brings together some of the most exciting young artists who are practicing and exhibiting in South Asia with diasporic artists from around the world. Artists in South Asia are creating globally urgent and relevant work, but art from this part of the world is often treated as a purely regional phenomenon. I want this exhibition to change that.“ — @rajivmenon🫰🏾 Follow @rajivmenoncontemporary for details and upcoming art shows!👌🏾👌🏾 🎥 @tsakhuja_walia ✏️ @riyasalphy". www.instagram.com/browngirlmag/reel/C-lB_0-RmO9/

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