Original Logo

  These are some rough sketches I did to brainstorm logo ideas and concepts.  The original anglerfish logo employed many details in the design such as fishing rod and a hook that made-up the lower jaw.  I showcased the design concept to my family and a major criticism they had was they were initially confused by the logo as it employed too much detail.  While converting the sketch into a vector image, I toned down the details and made the logo primarily black with yellow highlights.  The yellow highlights symbolizing the bioluminescent lure on the anglerfish.  

  I'm mostly satisfied how the logo came-out, but there was one detail that my instructor didn't really see well was the anglerfish posed to resemble the letter "D" for Deep Fishing Charters.  I really should have experimented with the finalized design a bit more so I could polish the logo to read the effect more that I was trying to present.  I also noticed a bit late that some of the lines are not perfectly smoothed out and could use some refinement.