An ebook (short for electronic book), also known as an e-book or eBook, is a book publication made available in digital form, consisting of text, images, or both, readable on the flat-panel display of computers or other electronic devices. Although sometimes defined as "an electronic version of a printed book," some e-books exist without a printed equivalent. E-books can be read on dedicated e-reader devices, but also on any computer device that features a controllable viewing screen, including desktop computers, laptops, tablets, and smartphones.
In the 2000s, there was a trend of print and e-book sales moving to the Internet, where readers bought traditional paper books and e-books on websites using e-commerce systems. With print books, readers are increasingly browsing through images of the covers of books on publisher or bookstore websites and selecting and ordering titles online; the paper books are then delivered to the reader by mail or another delivery service. With e-books, users can browse through titles online, and then when they select and order titles, the e-book can be sent to them online or the user can download the e-book.
The main reasons for people buying e-books are possibly lower prices, increased comfort (as they can buy from home or on the go with mobile devices), and a larger selection of titles. With e-books, "electronic bookmarks make referencing easier, and e-book readers may allow the user to annotate pages.
Below are the different reference eBooks for the College Department that can be used in the different learning areas. These eBooks are being updated or modified from time to time to cater to the educational needs of every student.
⚠️N O T I C E⚠️
These Electronic Books (eBooks) are encrypted with unique passcode however, files can be downloaded by anyone who clicks the download button but ONLY OFFICIALLY ENROLLED students of QCN shall be given access. CLICK HERE TO REQUEST ACCESS
Title: Advertising: An Integrated Marketing Communication Perspective
Author/s: Belch, George E. , et. al
Copyright Year: 2020
Title: Integrated Advertising, Promotion, and Marketing Communications
Author/s: Kenneth E. Clow & Donald Baack
Copyright Year: 2018
Title: International Business Management
Author/s: Kamal Fatehi & Jeongho Choi
Copyright Year: 2019
Title: Consumer Behavior
Author/s: Wayne D. Hoyer & Deborah J. MacInnis
Copyright Year: 2010
Title: Consumer Behavior for Dummies
Author/s: Laura A. Lake
Copyright Year: 2009
Title: Research in Consumer Behavior
Author/s: Russell W. Belk & John F. Sherry, Jr.
Copyright Year:
Title: Human Resource Management, 16th Edition
Author/s: Gary Dessler
Copyright Year: 2020
Title: Marketing Management/Essentials of Marketing
Author/s: Neha Tikoo
Copyright Year: