1. Copy & Paste or write down the questions below.

2. Watch video #1 or use Google to answer the questions.

3. Review your new digital marketing guide!

Questions:

1. What is Digital Marketing?

2. What does SEO stand for and what is it?

   • How can you be better at digital marketing through SEO?

3. What does SEM stand for and what is it?

   • How can businesses be better at digital marketing through SEM?

4. What is Content Marketing?

   • How can you be better at digital marketing through Content Marketing?

5. What does SMM stand for and what is it?

   • How can businesses be better at digital marketing through SMM?

6. What is Affiliate Marketing?

   • How can businesses get started Affiliate Marketing?

7. What is Email Marketing?

   • How can you use Email Marketing?

8. What does "Quality over Quantity" mean?

   • What are the pros and cons of Quality (over Quantity) content?

   • What are the pros and cons of Quantity (over Quality) content?

9. What is YOUR ideal audience? What does this audience like and how would you market to them?

10. Include some other key points you learned or found interesting in video #1:

Topics Covered:

• SMM Working Styles

• Unique Value Propositions

• Social Media Tools

• Portfolios & Testimonials

• Educational Resources

• Pitching Your Services

• Growing Your Biz

• Networking Opportunities

❖ CHOOSE

• where you want to be in social media management.

• What is your career? brand? position?

• Identify where you are and choose where you want to be.

❖ FOCUS

• Finding your unique value proposition is what will set you apart.

• Consider learning about the following: Content Creation, Advertising, Copywriting

❖ SMMS

• Social media management software is essential for most businesses

• Check out Loomly, Buffer & Hootsuite if you're serious about marketing and team management!

❖ CREATE

• Take the time to create a set of accounts that you can use to test out new features, develop a content strategy for, and learn how to schedule posts.

• Consider creating accounts for: for yourself and your brand, for your own digital agency, for your place of employment (with permission of course)

❖ STUDY

• Study new strategies and concepts related to social media marketing, content creation, and influencer marketing

• Helpful Resources: Hubspot Academy, LinkedIn Blog, Facebook Blueprint,

❖ BUILD

• "I refer to my website as my home base. It's where my clients can always find me, and it gives a good look into what exactly I have to offer." - Latasha

❖ GATHER

• Portfolio projects often only come before lucrative paid gigs, but they're important, too.

• Gather examples of your projects, products, designs and more and create a portfolio you can showcase!

❖ PITCH

• Start by drafting an elevator pitch (a 15 second intro) that you can use at networking events, on freelancing websites, in social posts, and beyond.

❖ GROW

• One way to grow your business is by outsourcing for your weaknesses. Maybe you're not great at sending cold emails, or answering emails at all, A V.A. might be a great fit for you. Or, if your photos aren't great, hire a photographer. You can also upsell to existing clients, or ask them for referrals for new business

❖ NETWORK

• Operate with this in mind: Always. Be. Prospecting! Always make connections and prepare for the future!

Thank you for completing this workshop! Use the Code W50MARK to redeem promise points!