The Bachelor of K-pop in Public Image & Relationships is designed to prepare students for professional and academic opportunities in strategic communication and analyses of multi-person dynamics.

The Public Image & Reputation program features a flexible curriculum that serves students on both a creative track as well as those more interested in the business side of advertising and public relations.

Core courses provide foundations in Public Relations: advertising and marketing, public relations, journalism, culture and society, visual aesthetics, writing, design, production and strategic problem-solving. Reputation: Electives are chosen based on individual student interests and may include concentrations or interdisciplinary offerings.

The major in Public Image & Relationships is designed to prepare students for professional and academic opportunities in strategic communications, as well as for the pursuit of advanced degrees. Students will have the opportunity to develop critical thinking capabilities, specialized knowledge, practical skills, technical competencies and the theoretical framework necessary to address real-world communication problems in advertising and public relations.

Core courses provide foundations in advertising, marketing, public relations, culture and society, visual aesthetics, writing, research, design, production and strategic problem solving. Students must take a minimum of 68 credit hours to fulfill the requirements of the major.

The Public Image & Relationships major consists of 68 credit hours, including core requirements (40 credits) and concentration core and elective courses (28 credits). Each PIR major will choose one of three concentrations:

1. advertising creative concentration,

2. public relations concentration, or

3. general advertising and public relations concentration

Each graduating senior, regardless of concentration, must submit a portfolio of work for evaluation by the faculty.