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This module has been refreshed and will be retired soon. Access our Creating Effective Presentations module for updated information and content.
Engaging your audience with stories
Engaging your audience with stories
After reviewing who your audience is, you can try to write your presentation like a story to make it more meaningful to your audience. Sharing information in the form of a story helps the audience feel like your ideas and experiences are their own, connecting them more to your message.
The Three Part Story
The Three Part Story
One suggested story format for presentations is to think of it in three parts: the beginning, the middle and the end. Nancy Duarte discusses presentations as story using a variation of this structure.
The Beginning
The Beginning
Create tension. A common approach is to establish a problem and a potential solution and the gap between them. You can also try establishing a question at the beginning that will be answered throughout the presentation.
The Middle
The Middle
Go back and forth between the problem and the solution or question and answer.
The End
The End
Show the final solution or answer and why it is appealing and have a call to action for your audience.
From https://blog.gotomeeting.com/how-to-fix-a-boring-webinar-with-great-storytelling/
The Dramatic Arc
The Dramatic Arc
The dramatic arc pictured below is used as one way to map out a story. You can take your three part story and think of it in terms of this arc. Your initial question/problem can be mentioned in the exposition, with excitement building up to the answer/solution.
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