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Natural light coming in through a window can be very effective. Avoid sitting directly in front of a window, as it may make you harder to see. Having a light coming in from in front of you or from an angle can be more flattering.
If your room doesn't have windows or other sources of natural light, you can use lamps. You can try turning your desk lamp so it faces an opposing wall to bounce light onto your face.
Avoid having a cluttered background behind you. The ideal is to find a solid background to film in front of, but if that's not possible make sure the area behind you is neat. You may wish to close any doors behind you.
Some video conferencing software will allow you to change your background to a digital image. If you do change your background, make sure it's appropriate for the tone of your presentation and not distracting.
Try to limit background noise during your presentation. This may mean turning off or moving away from fans or muting your devices.