Why B2B Prefer Account-Based Marketing?

Account based marketing is more than just a buzzword thrown around in every marketing conversation these days. You may not know exactly what it means...but you just nod along..right? Well, here’s the scoop on ABM in a nutshell- a strategic, efficient way to engage your highest-value prospects. Yes, that’s all it means. And here’s why it’s so important- especially if you’re a B2B marketing agency:

Flipping The B2B Marketing Funnel

The buyer’s journey to a product is more like a labyrinth than a linear path. With so many ads, messages, channels, and stakeholders factoring into every buying process, it can be tough to reach and engage the right targets, let alone deliver relevant content at the right time to influence their purchase decisions.

The in-bound marketing funnel is outdated. Using the help of a sales team to generate demand and nurture leads to conversion becomes especially challenging for large, complex B2B purchasing. Here’s where account-based marketing comes in!

It flips the traditional B2B sales funnel, so instead of working your way down from a high volume of minimally qualified leads, you focus on a set of roles within organizations that are determined to be valuable prospects. Once the sales has scored and prioritized their leads that fit these roles, they can work in collaboration with the marketing team to build a well-informed profile of the ideal customers to target. This gives marketers the critical insights to craft a salient, personalized message to address their needs and interests.

Experts speak...

Influential entrepreneur Neil Patel thinks of ABM as the “sniper’s way of marketing” as it is incredibly “precise, targeted, personalized, and accurate compared to general inbound and outbound strategies”, thus giving a clearer picture of the ROI. This automatically reduces the risks and wastage of resources associated with traditional marketing.

Marketing automation specialist Alp Mimaroglu writes that clients prefer “personalised offers” and experiences which account-based marketing delivers thus closing the deal on sales. With ABM, “accounts become revolving doors, even if one contact is lost, another one will walk right in.”

To surmise, the greatest power of account-based marketing lies in its ability to build and warm up high-value customer relationships, directing all efforts on those prospects who represent the strongest potential to positively impact the company’s bottom line, which is why if you’re a B2B business, your winning strategy would be to adopt account based marketing services.

Blog Link Resource:-

https://telegra.ph/Why-B2B-Prefer-Account-Based-Marketing-02-12