B2B Marketing in the times of COVID-19

The full implications of the pandemic are far from certain, but very evidently it has destroyed many livelihoods and has had a dire effect on the economy. Selling methodologies have to be completely changed in the face of the new consumer spending habits and preferences.

Digitization was a new trend that was taking its course slowly, but with the pandemic hit digital trend has gained acceleration. B2B Marketing will now fundamentally look very different from what it was before the pandemic. The reactions, actions of both: the sellers and the buyers have changed.

The current crisis should be used as an opportunity to reach out to the maximum number of prospects, even the ones who were nowhere in the picture earlier. Now, instead of simply selling the products, the marketers have to help the buyers in making purchases. The organizational culture needs to be changed by building simple tangible models, data and analytics need to come into implementation and aggressive data driven and digital marketing strategies need to be formulated.

The question that arises is, what is the new normal?

• Remote

All the selling and buying activities have been shifted from physical interactions to remote interactions through web sales models, video-conferencing, telephonic communication and social media. It is being believed that the current sales models have been proved to be far more effective than the ones in use before COVID-19. The now B2B marketing methodologies will have to be strategist keeping this in mind.

• Updating Website Messaging

It has become extremely important for the businesses to show its prospects that they are functioning properly and can come up with solutions to the problems faced by them during this time of crisis. Prompt replies to queries and reassurance that the business is fully prepared for what comes in the way, is the need of the hour.

• Digitalization

The wave of digitalization has rapidly accelerated, with the growing need of digital interactions with the prospects amidst the time of crisis. The traditional sales methodologies becoming almost next to impossible has paved way for digital sales and marketing methodologies. A proper analysis of what communication channels are topping the charts in terms of traffic, what channels are losing traffic due to the pandemic needs to be understood.

• Content Strategy

The content strategies have never gained more attention than the current times, with the increasing demand of good content. The prospects are now looking for content that will help them resolve their problems during the lock down, requiring content that is much more personalized than before. The current situation demands for more content with advice, tips and solutions.

The best sales and marketing leaders have already started focusing on how to deal with the changes, formulating new strategies, implementing the ones so formulated and preparing for recovery. B2B Marketing Agency must constantly analyse the performance of the campaigns and keep updating them, in accordance to what will help the businesses grow and recover again in the near future.

Blog Link Resource

http://oxper.mystrikingly.com/blog/b2b-marketing-in-the-times-of-covid-19