3 Differences between Employer Branding and Recruitment Marketing

People quite often get confused between the two terms, Employer Branding and Recruitment Marketing. Over the years employer branding and recruitment marketing have become very common strategies used by the HR professionals to hire talent for their company. Considering the kind of stiff competition faced by both, the employers and the employees, it is next to impossible to continue with the previous hiring techniques. But before adopting these strategies, one needs to know the fine difference between the two.

1. Employer branding defines, Recruitment Marketing promotes

Employer Branding is aimed at defining the employer brand, the visions, aims, objectives of the employer. It defines the value that the company bestows upon its employees. Usually organisations with strong visions, goals are the ones that are preferred by the top potential employees.

Where as, Recruitment Marketing is a process through which the employer brand is promoted, with the help of various marketing techniques, in order to hire the best candidates.

1. First Employer branding, then Recruitment Marketing

Employer branding is always the first step, followed by recruitment marketing. Unless the employer’s brand is not defined, it is not possible to promote it. No matter how good the marketing techniques be, defining it’s visions, objectives, goals, employee value needs to be defined for it to be effective. Employer branding sets the base for Recruitment Marketing.

1. Employer Branding is more consistent than Recruitment Marketing

Recruitment Marketing changes often, different techniques are adopted like content creation, social media marketing, in order to promote the employer brand. But Employer Branding no matter how the techniques change, the message should always stay in sync with the original definition of the employer. The goals, objectives, visions often a company do not often change and hence, employer branding stays more consistent than Recruitment Marketing. Promotion techniques can always be changed and used in an innovative manner. .

Employer branding and Recruitment Marketing even with their differences cannot exist without each other. Even though both the words cannot be used interchangeably, they both have the same aim to achieve but with their own different techniques. At the end of the day the employer wants to hire good talent for its organisation. Both the techniques with their growing popularity are being intensively used by a lot of businesses, the ones that don’t have an HR team in place, are often seen hiring Recruitment Marketing services from outside post developing their employer brand.

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