The demand for highly skilled candidates is constantly increasing, reducing the availability of the same. Most of the highly skilled candidates are already working for other companies and are not really looking for a job switch, which means they aren’t actively searching for a job.

The demand for highly skilled candidates is constantly increasing, reducing the availability of the same. Most of the highly skilled candidates are already working for other companies and are not really looking for a job switch, which means they aren’t actively searching for a job. When such a situation arises, it is not possible to find the ideal candidate to fill up the job vacancy through the traditional methods of hiring. You cannot post on the regular job portals to look for such candidates, but other social media means, where these candidates might be active, needs to be used.

But is having social media accounts enough to poach such candidates? The answer is, No. you need to promote your brand first, using recruitment marketing, where the hirers promote the values, goals, objectives of your brand and informs the candidates what are the perks of working in your organisation. You need to offer the candidates something which their current employers aren’t offering. Something that lures them to your brand and that will only happen when they know that your brand exists. Brand existence can only be felt when the the brand is properly promoted.

Even though recruitment Marketing is something that is desired by all, it’s not something that is undertaken by all the businesses. This is primarily because it is a time taking process and needs constant working to be done on it. Huge chunks of money will have to be spent on it without automation, which is not affordable by all the businesses.

This one problem that prevents the businesses from resorting to recruitment marketing can be resolved through recruitment marketing automation. Recruitment Marketing Automation is using a particular software to enable scheduling, budgeting, and all the other other repetitive tasks that would have to be done manually and frequently otherwise are done automatically. Right from prescribing the candidates to implementing evaluation process, everything will become automatic. This reduces the burden of constantly engaging employees to social media activities, and enables the businesses to attract the right talent to their companies. This will also reduce the cost of hiring and the hiring process will take place in a more organised and systematic manner.

Considering the present scenario, recruitment marketing automation is a process which all organisations will have to take up in the coming future. The competition will get stiffer and in order to sustain in the market, everyone will have to resort to it.

Blog Link Resource

http://oxper.mystrikingly.com/blog/why-is-recruitment-marketing-automation-the-future-of-hiring