The Art of B2B Marketing Campaigns

A great campaign idea is hard to come by, especially in B2B Marketing, even if they are well-spun strategies woven by experts over a generous course of time. But is it a kick-ass idea or an eye-watering budget that goes the distance? Let’s find out:

1. H.P. Enterprise Solutions - “The Wolf”

https://www.youtube.com/watch?v=ZUP4ib5FzGs&t=317s

A 3-part cinematic web series starring a slew of impressive celebrities like Christian Slater, Jonathan Banks and directed by award-winning director Lance Acord is precisely what something as mundane as an office printer needs to get the buyers running in their direction. This intense, fast-paced, high-stake production delivers a powerful message of “reinventing cybersecurity”, which is a grave concern that lies at the core of all businesses. The narrative is not only creative but full of emotions, the importance of which is often forgotten in B2B marketing campaign ideas.

2. G.E.- “What Matters”

https://www.youtube.com/watch?v=-zlhw-GTVdY

Every B2B Marketing Agency should take notes of this master class in campaigning. Acknowledging that people care more about their own lives than what G.E. does, while simultaneously pointing out the importance of their business, is a stroke of sheer genius, that not only makes them incredibly self-aware but also catapults their brand in the eyes of the world. Also, notice how they use human storytelling to stir up emotions and get people to care through the differences they make in their everyday lives. Even though, G.E. may seem dry and clinical as a business on paper, this is a reminder to those who buy from them, that it is the real human beings who directly benefit from their products.

3. Upwork- “Hey World”

https://www.youtube.com/watch?v=f6eDdJ0PeQY

There is nothing that sells more than humour and Upwork hammers this point home with their series of short, punchy videos targeted at a different organisation or celebrity, while advertising all the freelancers they work with. From Donald Trump to NASA and Elon Musk to Amazon, the cheeky name-dropping before enlisting the wide range of services they have to offer for each of them, is bold, controversial and hilarious. Shout-outs to people more famous than they are, is a great way to use other people's fame to increase their own. While other B2B brands may play safe and toe the line, Upwork shows that they are willing to push the boundaries of B2B marketing, making them stand out in all the right ways.

Now whether you are in flush with cash or scraping coins together, running a campaign idea from start to finish is an artform itself. Not only does it require a sizable budget for some, it most certainly pushes all brands to be creative and relatable on a human level.

Blog Link Resource:-

https://oxper.wordpress.com/2021/02/10/the-art-of-b2b-marketing-campaigns/