CCM ISSUE 05 / REV. 01 / NOV. 2024
AlMasria uniform isn’t just something that you wear to work. It actually represents much, much more than that.
It represents your profession and your standing in that profession. How you wear your uniform indicates how you feel about your role and the company you work for. More importantly it represents your own personal standards, how seriously you take your role and how much you respect yourself and what you do.
The condition of your uniform and the way you wear, it is also a reflection of your own self-respect.
One of the basic responsibilities of every AlMasria employee who wears the uniform is to know its composition and how to wear it correctly.
When you wear your uniform, you identify yourself as part of our very successful growing company.
Your uniform is a very deliberate effort in branding and developing a standard corporate image. The company seeks to develop or align the expectations behind a recognizable uniform so that our ‘personality’ or image is ‘branded’ into the consciousness of customers. Hence a brand is one of the most valuable elements. It makes a brand ‘come to life’.
AlMasria uniform is not intended to hide our individuality; just because we wear it doesn’t mean that we are all alike. It is a way in which we give each other support. It is a bond that aligns us together in spite of our differences.