Target state of the Enterprise Architecture
Target state of the Enterprise Architecture
Embedded Files
Limitations of the Baseline Architecture
Limitations of the Baseline Architecture
Limited AI and Personalization Capabilities
Limited AI and Personalization Capabilities
Nike’s current digital experience does not fully utilize AI for personalized recommendations.
Lack of Real-Time Supply Chain Transparency
Lack of Real-Time Supply Chain Transparency
Nike’s supply chain tracking is limited without blockchain-based transparency.
Lack of Data Integration
Lack of Data Integration
Nike’s customer, sales, and supply chain data are stored in separate systems (SAP, Salesforce, Oracle) leading to inefficiencies.
Architecture Recommendations
Architecture Recommendations
Type of Data Collected and Integrated
Type of Data Collected and Integrated
Nike moves from fragmented data storage to a centralized AI-powered data lake for better customer insights and real-time personalization.
AI-Powered Personalization and Virtual Shopping
AI-Powered Personalization and Virtual Shopping
Nike enhances digital experiences with AI-driven recommendations and AR virtual try-ons.
Supply Chain Transparency via Blockchain
Supply Chain Transparency via Blockchain
Real-time tracking of products from manufacturing to customer delivery.
Migration to Full Cloud-Based Infrastructure
Migration to Full Cloud-Based Infrastructure
Nike shifts from hybrid cloud to full AWS & Azure integration for better security and faster data processing.
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