Core Business Processes: Nike focuses on marketing and branding to increase its market presence and product innovation. Retail, manufacturing, and supply chain management collaborate to offer high-quality items ethically and efficiently.
Key Customers: Nike serves retail stores, internet marketplaces, fitness enthusiasts, and wholesale distributors. These categories ensure global access to Nike's merchandise.
Key Technologies: Nike uses cutting-edge tech for customer service and efficiency. Operations are simplified with self-lacing tech, cloud-based CRM and ERP systems, and augmented reality shopping for cutting-edge shoe solutions. As an industry leader, Nike's AIR technology ensures high-quality shoes.
Shared Data: Nike uses analytics to decide. It estimates demand, tracks sustainability to reduce environmental effect, and collects consumer feedback to enhance products. Supply chain data may improve logistics and inventory management, helping organizations run smoothly.
Nike outsources to Vietnam, China, and Indonesia.
Benefits: Lower costs, mass production efficiency, focus on branding & innovation.
Outsourcing Type: Offshoring to Asian manufacturers.
Growth Impact: Faster production cycles, higher profit margins.
Nike leverages social media, influencer marketing, AR/VR campaigns.
Benefits: Better engagement, stronger digital presence, faster campaigns.
Outsourcing Type: Onshore outsourcing to global agencies (WPP, Publicis Groupe).
Growth Impact: Expanded brand reach, increased digital sales.
Nike manages cloud-based ERP & CRM (SAP, Salesforce).
Benefits: Scalability, data security, IT efficiency without high investment.
Outsourcing Type: Onshore outsourcing to U.S. tech firms (AWS, Microsoft Azure).
Growth Impact: Lower infrastructure costs, better cybersecurity & IT performance.
Nike handles multilingual, 24/7 customer queries across time zones.
Benefits: Improved satisfaction, brand loyalty, faster response times.
Outsourcing Type: Offshore outsourcing to India & the Philippines (BPO hubs).
Growth Impact: Higher retention, reduced service costs