Enterprise Architecture framework TOGAF     

Nike's Enterprise Architecture follows the TOGAF framework to align its business goals with technology. The Architecture Vision focuses on enhancing digital transformation, improving sustainability, and expanding direct-to-consumer sales through AI-driven personalization, blockchain for supply chain transparency, and e-commerce innovations.

The Business Architecture defines key processes like retail & e-commerce, supply chain management, and customer engagement. AI-powered marketing, AR/VR shopping experiences, and strategic sustainability initiatives drive business efficiency while ensuring seamless customer interactions and brand loyalty.

The Information Systems Architecture integrates ERP, CRM, POS, and marketing automation tools, enabling data-driven decision-making. AI analyzes customer data for personalized recommendations, while blockchain ensures transparent supply chain tracking, optimizing inventory and logistics operations.

The Technology Architecture incorporates cloud computing, AI, and cybersecurity for scalability and security. AI-driven analytics enhance customer experiences, while blockchain secures transactions and supply chains. Continuous innovation ensures Nike remains agile, competitive, and future-ready.