Main Company Goals

Nike is enhancing digital transformation by integrating AI, IoT-enabled wearables, and AR/VR shopping experiences. This creates a data-driven, personalized customer experience, strengthening engagement and brand loyalty.

Sustainability is a priority for Nike, focusing on reducing its carbon footprint through eco-friendly materials, sustainable manufacturing, and blockchain for supply chain transparency. These efforts ensure ethical sourcing and operational efficiency.

Nike is expanding its Direct-to-Consumer (DTC) model through Nike.com and mobile apps, reducing reliance on third-party retailers. This shift improves customer engagement, streamlines distribution, and strengthens brand control.

Selected Strategy

Sustainabile Manufacturing and Block Chain suply Chain

Nike is implementing sustainable manufacturing and blockchain-based supply chain transparency. This ensures ethical sourcing, reduces environmental impact, and enhances operational efficiency by tracking products from production to delivery.

AI Driven Smart shopping

Nike is leveraging AI and machine learning to enhance personalization and smart shopping. This strategy enables personalized product recommendations, virtual try-ons, and AI-driven fitness insights, improving customer engagement and shopping experiences.

BASELINE ARCHITECTURE

Nike's Business Architecture focuses on retail and e-commerce, manufacturing and supply chain, customer engagement, and marketing. These elements drive the company's operations, ensuring efficient distribution, branding, and customer interaction.

The Information Systems (IS) Architecture integrates applications like ERP, POS, CRM, and marketing tools with structured data management. It tracks product orders, customer interactions, inventory, and transaction data, enhancing data-driven decision-making.

The Technology Architecture supports business and IS layers through cloud infrastructure, AI/AR, mobile devices, and security measures. It ensures data protection, secure transactions, and advanced digital experiences to optimize Nike’s operations.