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To illustrate, Automated Packaging Systems recently developed AirPouch protective packaging materials, which has twin pillow for additional protection to the products. Apart from product innovation and product launches, many of the vendors are also adopting marketing hacks like business expansions, collaboration and acquisitions and mergers that can help them further substantiation their position in the bubble warp packaging industry.
Market Segmentation
The segments depending on which the research on the bubble wrap packaging market has been carried out include product and application.
The chief applications of bubble wrap packaging are personal care, e-commerce, pharmaceutical, food and beverages, automotive and allied industries, consumer goods, and others. With the vast expansion of the e-commerce sector and the high demand generated for bubble wraps, the segment is set to dominate the global market in the near future.
Regional Insight
Region-wise study of the bubble wrap packaging market covers North America, Asia Pacific or APAC, South America, Europe, as well as the Middle East & Africa or MEA.
The possibility of APAC claiming the top position in the global market during the appraisal period is quite high, with North America coming a close second. The economy in APAC is largely dependent on the e-commerce sector, which is gaining high traction with each year. Also, the surge in the use of mobile as well as low cost data has boosted the expansion rate of the e-commerce industry in the region, leading to massive growth of the bubble wrap market. COVID-19 Impact
The North American market growth is warranted by factors like the increasing size of the automotive and e-commerce industry. Most of the retail outlets across the region are setting up programs that are spreading awareness among people about the ill-effects of plastic bags and are prompting the use of eco-friendly packaging options. This can boost the sales of eco-friendly bubble wraps packaging in the coming years.
Top Market Contenders
The top market contenders listed in the report are Pregis Corporation (US), Automated Packaging System (US), IVEX Protective Packaging Inc (US), Smurfit Kappa (Ireland), Veritiv Corporation (US)
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