(Sep) Ch. 1 Overview of Marketing:
Ch1 slide, ch1 concept review questions, ch1 marketing application questions, ch1 review slide. ch1 text, Ch1 LO Audio
(Oct) Ch. 2 Developing Marketing Strategies and a Marketing Plan
Ch2 Slide, Ch2 Note Slide, Ch2 Concept Review Questions, Ch2 Application Questions, ch2 text, Ch2 LO Audio
(Nov) Ch. 3 Analyzing the Marketing Environment
Ch3 Slide, Ch3 Notes Slide, Ch3 Concept Review Questions, Ch3 Application Questions, Ch3 Project Assignment, ch3 text, Ch3 LO Audio
(Dec-Jan) Ch. 4 Consumer Behaviour
Ch4 Slide, Ch4 Concept and Review Questions, Ch4 Application Questions, ch4 text, Ch4 LO Audio
(Jan-Feb) Ch. 5 - Business to Business Marketing
Ch5 Slide, Ch5 Concept Review Questions, ch5 text, Ch5 LO Audio
(Feb - Mar) Ch. 6 Segmentation, Targeting, and Positioning
Ch6 Slide, Ch6 Concept Review Questions, Ch6 Application Questions, ch6 text, Ch6 LO Audio
(Apr) Ch. 7 Marketing Research
Ch7 Slides, Ch7 Concept Questions, Ch7 Application Questions, ch7 text, Ch7 LO Audio
(May) Ch. 8 - Developing New Products
Ch8 Slide, Ch8 Concept Review Questions, Ch8 Application Questions, Ch8 Project, ch8 text, Ch8 LO Audio
(Jun) Ch. 9 Product, Branding, and Packaging Decisions
Ch9 Slide, Ch9 Note Slide, Ch9 Concept Review Questions, Ch9 Application Questions, ch9 text, Ch9 LO Audio
(Sep) Ch. 10 Services: The Intangible Product
Ch10 Slide, Ch10 Notes, Ch10 Concept Questions, Ch10 Application Questions, ch10 text, Ch10 LO Audio
(Oct) Ch. 11 Pricing Concepts and Strategies: Establishing Value
Ch11 Slide, Ch11 Concept Review Questions, ch11 text, Ch11 LO Audio
(Nov) Ch. 12 Distribution Channels
Ch12 Slide, Ch12 Concept Review Questions, Ch12 Application Questions, ch12 text, Ch12 LO Audio
(Dec-Jan) Ch. 13 Retailing and Multichannel Marketing
Ch13 Slide, Ch13 Concept and Review Questions, ch13 text, Ch13 LO Audio
(Jan-Feb) Ch. 14 - Integrated Marketing Communications
Ch14 Slide, Ch14 Concept Review Questions, Ch14 Application Questions, ch14 text, Ch14 LO Audio
(Feb-Mar) Ch. 15 Advertising, Sales Promotions, and Personal Selling
Ch 15 Slides, Ch 15 Concept Review Questions, Ch15 Application Questions, ch15 text, Ch15 LO Audio
(Apr) Ch. 16 Social and Mobile Marketing
Ch 16 Slide, Ch 16 Concept Review Questions, Ch 16 Application Questions, ch16 text, Ch16 LO Audio
(May) Ch. 17 - Global Marketing
Ch 17 Slide, Ch 17 Concept Review Questions, Ch 17 Application Questions, ch17 text, Ch17 LO Audio
(Jun) Ch. 18 - Ethics and Socially Responsible Marketing
Ch 18 Slide, Ch 18 Concept Review Questions, Ch 18 Application Questions, ch18 text, Ch18 LO Audio