About Me

Hi,

I'm Mossabbirul Hasan Sourob, a dedicated professional with nearly 6 years of expertise in Training & Development, Product & Retail Management, Brand Marketing, Business Development and Sales. My career journey reflects a strong commitment to driving performance, enhancing skills and achieving measurable growth for organizations.

Through impactful training programs, strategic sales planning and meticulous execution of brand marketing initiatives, I have successfully contributed to the growth of leading brands in Bangladesh, including Samsung Mobile, Fair Electronics Ltd., Vivo Bangladesh (Yangming Hanhai), ISMARTU-Transsion Bangladesh Ltd. (Tecno Mobile), boAt, TAGG, 1MORE, QCY, SKG, Ezviz, Riversong, Babyhug and Promate global lifestyle brands under SEBL|Dx Group. My focus has always been on inspiring teams, solving challenges and creating value-driven outcomes.

Worked at (NGO) Society Development Committee (SDC), leading training programs, curriculum development and skill development for over 1200+ employees and beneficiaries.

And also conducted Business Management and Entrepreneurship Development (BMED) training under the RAISE project at Society Development Committee (SDC), empowering youth and women with essential skills for sustainable livelihoods and economic growth.

Work History

National Deputy Training Manager

Society Development Committee (SDC-NGO) | October 2023 – October 2024

Conducted 6+ Training Needs Assessment; Designed 2+ curricula; Scheduled 6+ sessions; Prepared 10+ training materials; Implemented 6+ two-day workshops; Monitored 1,200+ employees; Evaluated performance; Managed budgets; Shortlisted 200+ CVs; Employee branding; & Collect daily social crisis data of Faridpur
As a RAISE Project Trainer, delivered 96+ Business Management & Entrepreneurship Development (BMED) training sessions to 120 beneficiaries; Organized 36 exposure visits; & Follow-ups with 12 beneficiaries

Achievements

Organized the first-ever orientation program for new employees
Upgraded training materials with digital tools—PowerPoint, videos, games, rewards etc.
Led the transformation of training delivery from an analogue to a digital program

National Assistant Manager (Product, Sales & Soft Skill)

SEBL|DX Group | April 2023 – September 2023

Conducted 1+ Training Needs Assessment; Designed 1+ curricula; Schedule 30+ sessions; Prepare 50+ training materials; Implemented 30+ effective training; Monitoring 40+ TSO, TSM, ASM & RSM; Performance evaluation; Budget management
Led product development & training for 10 global brands; Product selection; Product mapping; Launches; Competitive analysis; Created & updated 25+ product comparison sheet; Checked 2000+ products quality; Create & update product price list

Achievements

Started with 2-3 brands, built a motivated team & expanded to handling 10 global brands, including boAt, TAGG, 1MORE, SKG, QCY, Promate, Riversong, Zentality, Ezviz & Babyhug etc
Conducted online training to save 70% costs, resolve long distance issues
Created an incentive program with frequent rewards, boosting team morale & productivity

Regional Trainer (Product, Sales & Soft Skill)

ISMARTU | Transsion Bangladesh Ltd. (Tecno Mobile) | March 2021 – March 2022

Recruited 80+ Brand Promoters, Conducted 12+ orientation; Conducted 860+ online & on-site training sessions for 250+ Brand Promoters; Sales activity follow-up; Low-performers improvement session; Performance monitoring; Implement 50+ rewards; Localized 6 training materials; Updated the comparison sheet; Maintain 250+ retail terminal image; Strategy development; Market analysis; Product development; Brand visibility

Achievements

Increased Brand Promoter sales from 25 to 40 units; Developed a market-based monitoring system; Introduced Brand Promoter Supervisor team; Mentored the team, leading to 6 members promoted to RSE, Trainer & BP Supervisor roles

VBA & Terminal Supervisor

Vivo Bangladesh (Yangming Hanhai) | August 2018 – September 2020

Recruited, onboarded & conducted orientation for 120+ Brand Promoters; Managing 150+ Brand Promoters; Conducted 1800+ online & on-site training sessions; Mentorship; Sales activity follow-up; Performance monitoring; Increase productivity; Reduce BP losing rate; Implement 100+ rewards for them
Led the launch of 25+ new models; Collect 50000+ customers personal & transactional data; Executed 48+ roadshows & physical promotional activities; Share day to day market update
Maintain terminal image of 190+ shops; POSM execution; Share promoting posts 15000+ times on social media; Organize 4 to 5 times themed celebrations (Valentines Day, Victory Day); Strengthen ties with our 7 distributors, 190+ retailers & support execution of marketing; Market & Competitor analysis

Achievements

Increased Gazipur sales from 400 to 8,000 units (+1900%) & Uttara sales from 1,500 to 2,500 units (+67%); Increased the number of Brand Promoters by 87.5%, from 80 to 150; Raised average sales per Brand Promoter from 15 to 40 units (+167%);
By mentoring, 21 Brand Promoters were promoted to TSM, Trainer, BP Supervisor & Shop Manager

Merchandiser

Fair Electronics Ltd. (National Distributor of Samsung Mobile) | March 2015 – August 2015

In 70+ retail, managed visual merchandising, POSM placement, logbook maintenance, Sales activity follow up, Shared campaigns, Sellout policies; Motivated them for sellout
Conducted 350+ on-the-job trainings for Retail Sales Assistants & retailers

Achievements

Boosting retail sales by 115% in Q2 & 125% in Q3
Improved brand visibility, engagement, & consistent sellout growth

Merchandiser

Srizon Enterprise (Samsung Mobile Distribution Partner) | August 2018 – September 2020

In 95+ retail, managed visual merchandising, POSM placement, logbook maintenance, Sales activity follow up, Shared campaigns, Sellout policies; Motivated them for sellout
Conducted 500+ on-the-job trainings for Retail Sales Assistants & retailers

Achievements