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Strategic Product Marketing Leader
Strategic Product Marketing Leader
High energy, passionate and driven product marketing strategist and leader, trained under the Pragmatic Framework™. Functioning as a player/coach inspiring those on the team and beyond, while also contributing significantly as an individual. Graduated from the University of California, San Diego, earning a BA in Communications, Cum Laude, with Department Honors, including a focus on computing for the arts. Former professional ultimate frisbee player in the American Ultimate Disc League.
Summary of Qualifications
Summary of Qualifications
Track record of results as a marketing leader, strategist, thought leader, and manager
Track record of results as a marketing leader, strategist, thought leader, and manager
Led marketing departments at multiple companies, from services to multi-product portfolios, seeing results like 4x growth in revenue and ARPU.
Managed $3M & more budget in services, media, and fees, and department budgets over $1M seeing outsized returns and improvements in performance exceeding 10%+.
Strategized and ran marketing programs contributing millions in monthly net new sales pipeline, including sales motions and enablement, thought leadership, industry influence, full cross-channel campaigns, competitive intel programs, and beyond.
Skilled product marketer excelling at storytelling, product positioning, and go to market
Skilled product marketer excelling at storytelling, product positioning, and go to market
Adept at identifying and creatively solving for business/product challenges— creating multi-disciplinary programs that deliver ROI, measuring campaign impact to company revenue.
Effective leadership of analyst relations programs targeting Gartner, Forrester, IDC and more, landing Leader position in Gartner’s Magic Quadrant for CDPs, among other accolades.
Excel at delivering successful projects: product marketing, analyst relations, strategic messaging frameworks, integrated marketing campaigns, ecommerce, CRM, sales enablement, field marketing, marketing automation, social media, paid search, SEO, display advertising, email marketing, usability, creative design, web dev, among many related projects.
Specialization in cross-channel, complex product and marketing programs
Specialization in cross-channel, complex product and marketing programs
Strategic manager of go-to-market programs incorporating ideal customer profiles, product messaging, analyst relations, sales enablement, and competitive positioning to achieve aggressive goals using thought leadership.
Managed hundreds of cross-channel customer acquisition campaigns including display, social, search, email, field marketing, and content from ideation through execution.
Extensive blend of agency and tech product vendor experience targeting B2C, B2B and B2B2C.
Work experience
Work experience
Tealium San Diego, CA 2017 – Present
Customers include: New Balance, HSBC, Gap, Eli Lilly, Cisco, Uber, Nike, CVS, Toast, L’Oreal, Abercrombie, Meta, VISA, Liberty Mutual, DIRECTV, TUI, Hyatt, American Airlines, Mindbody, Samsung
Director of Product Marketing / Senior Product Marketing Manager:
Led creation of new product category (Customer Data Platforms), achieving Gartner Magic Quadrant Leader rank 2x (only independent CDP vendor to achieve this (with Salesforce))
Define market opportunities and initiatives based on market landscape, product usage, and needs of enterprise customers.
Develop and lead cross-organizational product launch, go-to-market, and analyst outreach for overall product portfolio (Customer Data Hub), the top revenue-producing product (AudienceStream CDP), and new products or solutions.
Create thought leadership, collateral, and sales tools, including decks, white papers, datasheets, interactive sales tools, case studies, etc.
Run analyst relations program to maximize coverage, advocacy, optimize product strategy, and support pipeline generation (licensed reports where Tealium named a leader inevitably topped revenue generating campaigns)
Develop and deliver global sales training and enablement to internal teams and field sales, with managed programs commonly leading all enablement programs for rep engagement, retention, and initial adoption.
Partner with engineering on product initiatives, go-to-market strategy, and opportunity assessment.
2x Global Marketer of the Year scaling company from ~$50M to ~$200M in annual revenue.
MindTouch, Inc. (Acquired by NICE CXone) San Diego, CA 2015 – 2016
Customers include: Whirlpool, Samsung, Pure Storage, Avalara, SolarWinds, Optimizely, Docker, Cisco
Head of Marketing (Product Marketing, Brand, Demand Gen):
Drive company’s overall marketing efforts and product positioning to drive revenue after Series A investment, leading a team of five.
Hands on management of team’s implementation and optimization of campaigns and messaging.
Report to the CEO to implement and grow branding strategies and establish competitive leadership.
BusinessOnline San Diego, CA 2014 – 2015
Clients include: Teradata, Serena Software, Milgard Windows & Doors, Hass Avocado Board, Sun World, Sharp Healthcare, Sharp Health Plan, BusinessOnline Corporate, Chiquita Bananas
Senior Integrated Marketing Strategist:
Client-facing consultant identifying, developing and executing marketing campaigns and programs.
Support new business and account management in sales consultant role delivering strategic insight.
Manage a multi-disciplinary team of analysts to implement and optimize campaigns.
SiteLab Interactive (Acquired by BusinessOnline) La Jolla, CA 2008 – 2014
Clients include: Fair Isaac Corp, Qualcomm, eMarketer, Nefsis, Sunkist Growers, Jazzercise, UCSD (Extension, Cancer Center), Columbia Univ., Vovici Corp, Your Baby Can Read, Chiquita Bananas, Wolfgang Puck, Hass Avocado Board, Watkins Manufacturing Corp, Sandicor, SkinMedica Aesthetics
Director of Marketing:
Responsible for corp and product marketing initiatives to drive new business and client retention.
Manage marketing team including community manager, analysts, media manager and developer.
Develop agency product offerings, deliverables, and competitive positioning within the market.
Account Manager, Online Marketing Strategist (Web Dev, SEM, Display, etc):
Client relations, new business, account planning for online marketing and web development clients.
Developed and led strategic, cross-channel marketing for clients including creative and web dev.
Davis Marketing San Diego, CA 2005 – 2008
Clients include: Viejas Casino, Kiowa Casino, Broadcast Corp of America, Hooters Casino Hotel
Media Manager & Webmaster:
Senior media resource at agency, handling all aspects of clients’ media campaigns online and off.
Strategic consulting to reveal optimization opportunities and execute for results.
Education
Education
Pragmatic Institute— Certified Product Marketer - PMC Level V Online 2022
Most well regarded product marketing certification in the industry
University of California, San Diego San Diego, CA 2001 - 2006
Bachelor of Arts in Communication with emphasis in New Media
Cum Laude Honors, Departmental Honors with High Distinction, and Phi Beta Kappa Honor Society
3.679 Overall GPA, 3.674 Major GPA
St. Joseph’s Collegiate Institute Buffalo, NY 1997 - 2001
Graduated in top 10 of premier college preparatory institute in Buffalo, NY
Skills and Expertise
Skills and Expertise
Thought leadership, skilled writer, speaker, presenter excelling at crafting and delivering impactful strategies and ideas.
B2B, B2C, B2B2C products
Enterprise selling (Sales-Led) Growth), PLG (Product-Led Growth)
Persona / Role Targeting: Marketing, Business, Analytics, Data Science, Developer, IT, Data Engineering, Architects, Product
SaaS: Salesforce, Highspot, Clari, Tealium, Google, Slack, HubSpot, Marketo, Canva, Analytics, Adobe Creative Suite, CMS/DXP products, Webmaster Tools, Glean (GenAI), ChatGPT, Perplexity, Gong, Microsoft Office Suite, Google Apps, Wordpress & more.
Channels: Full cross-channel, including traditional and digital, events, content, influencers, syndication, evangelism
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