Product Launches and Go-to-Market
Product Launches and Go-to-Market
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Bringing new products to market to drive incremental revenue, increase average customer investment, improve acquisition and retention, and disrupt the market.
Bringing new products to market to drive incremental revenue, increase average customer investment, improve acquisition and retention, and disrupt the market.
These product launches positioned Tealium in the "modern" data ecosystem, which was a market trend addressing the rise of Cloud Data Warehouses like Snowflake. Elements of this launch drove revenue directly, whereas other components were intended to drive customer retention via deeper product adoption.
These product launches positioned Tealium in the "modern" data ecosystem, which was a market trend addressing the rise of Cloud Data Warehouses like Snowflake. Elements of this launch drove revenue directly, whereas other components were intended to drive customer retention via deeper product adoption.
CHALLENGER-STYLE CDW-Ecosystem-Product-Spotlight (1).pptxPositioning and messaging for sales team with corresponding enablement and sales motion for new product "CDW Ecosystem"
Moments API Product Spotlight.pdfParallel product launch supporting "composable" product positioning and messaging was a new "Moments API"
Product positioning and launches supported with overarching thought leadership and content supporting our vision
Comprehensive external presence supporting launch including web page, form, blogs, webinar, social, ads, partner tie-ins, events, and more.
Tealium POV-Composable CDP vs. Packaged CDP.pdfInternal enablement complementing content to develop differentiated and effective perspective, while bringing new employees up to speed fast.
Leveraging product vision with co-founder, with this video being leveraged both for external promotion and internal enablement.
Encapsulating total product story into a launch blog, with this content being sliced into many different forms and a major enabler for sales.
Self service 'Tealium's Take hub (POV) featuring content and contextual enablement, connecting product launches to differentiated product vision.
Self service product-centric hub directly focused on individual product or capability prioritized for sales motion.
I would be happy to discuss any questions related to these assets including the role I played, performance, learnings, etc. I also have more examples, just ask!
I would be happy to discuss any questions related to these assets including the role I played, performance, learnings, etc. I also have more examples, just ask!
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