Portfolio Marketing
Portfolio Marketing
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Leveraging market research to understand buying personas, create value-added messaging, enable sales, and establish go-to-market strategies to sell multi-product offerings
Leveraging market research to understand buying personas, create value-added messaging, enable sales, and establish go-to-market strategies to sell multi-product offerings
These examples demonstrate product marketing for a suite of products, where solutions leverage a combination of capabilities to produce customer value. During my time at Tealium revenue and average revenue per customer increased about 4x, while winning numerous leadership ranking in analyst reports, including 2x in Gartner Magic Quadrant.
These examples demonstrate product marketing for a suite of products, where solutions leverage a combination of capabilities to produce customer value. During my time at Tealium revenue and average revenue per customer increased about 4x, while winning numerous leadership ranking in analyst reports, including 2x in Gartner Magic Quadrant.
Wrote and produced overall explainer video for Tealium Customer Data Hub, a multi-product suite for managing customer data for CX.
CDH_DataSheet_v3_FINAL.pdfDatasheet demonstrating how overall positioning and messaging translated to multiple assets used in sales motion.
Blog post released as part of our Gartner Magic Quadrant Leader campaign, featuring market analysis and positioning Tealium within it.
Entry into Martech Conference "Stackie" competition, leveraging overall positioning and messaging. Also used in sales process as fun and engaging way to describe product vision.
Portfolio-level session at user conference making the case for strategic 1st party data management.
Supporting portfolio messaging in the media on CMSwire.com.
Supporting product positioning globally in the media.
Tealium-CaseStudy-BaconBeacon-Hackie-0325.pdfPortfolio-level case study using our own organization's product use for inspiration.
I would be happy to discuss any questions related to these assets including the role I played, performance, learnings, etc. I also have more examples, just ask!
I would be happy to discuss any questions related to these assets including the role I played, performance, learnings, etc. I also have more examples, just ask!
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