COMMUNICATIONS

Client: DMS Pharmacy Group

Deliverable: Conference Event Flyer

Challenge & Event Focus: Design a professional conference flyer to connect with independent pharmacies in New York and New Jersey. The client wanted to highlight five sponsoring partners and three featured speakers presenting on better purchasing and behind-the-counter solutions, all aligned with an elevated event theme.

Approach & Solution: Collaborated closely with the client to translate AI-generated inspiration into a cohesive, production-ready design. Provided guidance on platform limitations related to logo consistency and copyright considerations, then developed the flyer in Canva to ensure reliable branding and efficient updates. Incorporated client feedback through multiple revision rounds, refining layout, hierarchy, and visual emphasis to balance sponsor visibility, speaker prominence, and clear event communication.

Tools Used: Canva

Skills Applied: Visual Design, Brand Alignment, Stakeholder Collaboration, Accessibility, Design Iteration, Communication Strategy