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What is advertising? Give an original/creative definition.
Would you like to work in advertising?
Which skills do you think would come in handy?
Advertising relies on 4 essential concepts. Can you explain what they refer to?
You will be practising on some advertising/marketing-related vocabulary by completing the quiz linked below. You will have to match the concept with the definition. You will then use the same concepts in a fill-in vocabulary exercise.
Work in groups/ pairs to discuss the advantages and disadvantages of advertising.
Watch the video below presenting commonly used advertising strategies. Make notes of all the strategies and details given. Think of other examples to illustrate the strategies.Â
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