Slogans

quizziz quiz

Here is a list of language techniques / strategies used to create memorable slogans

• keeping it short and simple

• using catchy / memorable / unusual associations of words - word play = puns

• using calls to action - direct address / imperatives

• repetition or contrast or words

• exagerration - comparatives and superlatives

• rhetorical questions

• alliteration, rhyming words

• humour

· Allied Irish Bank: Britain’s Best Business Bank

· For all walks of life (Allen-Edmonds shoes)

· Top people take the Times

· It it’s on, it’s in (Radio Times, MCBD)

· Today, Tomorrow, Toyota

· I think, therefore IBM

· You'll never put a better bit of butter on your knife (Country Life)

· The Passionate Pursuit of Perfection (Lexus)

· Just plane smart (Southwest Airlines)

· Beanz Meanz Heinz

· Spend a night, not a fortune (Econo Lodge)

· Sole Survivor (shoes)

· Before you make up your mind, open it (Irish Independent)

· Tuborg. BEer YOURSELF

· Born to perform (Jaguar)

· If anyone can, Canon can.

· Jaguar. Grace, Space, Pace