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Watch the video below and answer the following questions in your notebooks:
1. How are logos defined?
2. Which are the 4 types of logos? Explain how each of them works and give an example.
3. What are the advantages of the last type of logo mentioned?
How familiar are you with logos? Do you think you can recognize the company just by looking at their logo? Test your knowledge by taking the quiz linked below
Practice Time
Create an infographic on the LOGO(s) and SLOGAN(s) used by a famous company. See project steps below.
STEP 1
Do research on the
· meaning
· history/story
· hidden messages
behind the assigned famous company logo and slogan.
STEP 2
Using the information they have collected, create an infographic on the topic.
Make sure you
do NOT include full paragraphs
have a good balance text/ images
provide the credits for your sources
Here is a list of sites you can use to create your infographic. Feel free to watch tutorials to help you with the technical aspects, should you need it.
https://www.visme.co/make-infographics/
Here is one tutorial for canva infographics - tutorials for any of the above mentioned sites you can find tutorials online
How to Create Infographics in Minutes (Canva)
STEP 3
Download the infographic as PDF
STEP 5
Offer feedback on one of your classmates' infographics.
Here are companies to look into:
Adidas
Amazon
Apple
Coca Cola
Dove
Google
Lego
LG
McDonald's
Mercedes Benz
Nike
Pepsi
Subway
Starbucks
Toyota
Windows
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