Kim, H., Jeong, D., & Lee, S. W. (2026, June). To Avoid or Not to Avoid: Understanding Korean Instagram Users' Responses to Personalized Advertising Through Privacy Calculus and Need for Cognition. Sage Open, 16(2), 21582440261429613. LINK
Kwak, K. T., Jeong, D., Hong, S., & Lee, S. W. (2026, March). Multihoming strategies in e-commerce: An exploratory study of seller characteristics, marketing resources, and business performance. Telecommunications Policy, 103107. LINK
Kim, H., & Lee, S. W. (2026, February). Sorry, it's my fault: Politeness, attribution, and anthropomorphism in managing generative AI hallucinations. International Journal of Information Management, 86, 102996. LINK
Kim, H., Seo, S., & Lee, S. W. (2025, December). When generative AI messes up: How politeness and attribution shape user reactions to hallucinations. International Journal of Information Management, 85, 102958. LINK
Jeong, D., & Lee, S. W. (2025, November). Unsubscribing From Over-the-Top: How Subscription Fatigue and Mental Coupling Affect Multi-Homing Users. Sage Open, 15(4), 21582440251397865. LINK
Lee, S. Y., Jeong, D., Oh, C. J., & Lee, S. W. (2025, October). A Study on the Diversity and Political Bias of Personalized News: The Case of Korea’s Internet News Portals. Sage Open, 15(4), 21582440251384775. LINK
Ham, M., Kwak, K. T., Na, H., & Lee, S. W. (2025, March). Content Strategies to Improve the Performance of Audio Streaming Services: Focusing on Content Genre and Update Features. SAGE Open, 15(1), 21582440241304581. LINK
Ham, M., & Lee, S. W. (2025, February). Personal data strategies in digital advertising: Can first-party data outshine third-party data?. International Journal of Information Management, 80, 102852. LINK
Ham, M., Na, H., & Lee, S. W. (2024, December). How does OTT social viewing relieve pandemic-related depressive symptoms? Investigating the moderated mediation model of social connectedness and network types. The Communication Review, 1-21. LINK
Kim, H., & Lee, S. W. (2024, September). SVOD Multi-Homing Users in Six Countries: Analyzing Legacy Media Usage, Demographics, Lifestyle, Expectations, and Usage Habits. SAGE Open, 14(3), 21582440241266684. LINK
Kwak, K. T., Lee, S. Y., Song, Y. J., & Lee, S. W. (2023, September). Perceived authenticity and corporate legitimacy of Internet portal CSR activities: focused on Korean Naver user. Information, Communication & Society, 26(9), 1830-1848. LINK
Lee, S. Y., & Lee, S. W. (2023, March). Normative or Effective? The Role of News Diversity and Trust in News Recommendation Services. International Journal of Human–Computer Interaction, 39(6), 1216-1229. LINK
Lee, S. Y., & Lee, S. W. (2022, January). Facebook Use and Job Performance: The Mediating Effects of Social Capital, Knowledge Sharing, and Job Satisfaction. International Journal of Human–Computer Interaction, 1-16. LINK
Kwak, K. T., Lee, S. Y., & Lee, S. W. (2021, October). News and user characteristics used by personalized algorithms: The case of Korea’s news aggregators, Naver News and Kakao News. Technological Forecasting and Social Change, 171, 120940. LINK
Kwak, K. T., Lee, S. Y., Ham, M., & Lee, S. W. (2021, September). The effects of internet proliferation on search engine and over-the-top service markets. Telecommunications Policy, 102146. LINK
Kwak, K. T., Oh, C. J., & Lee, S. W. (2021, August). Who uses paid over-the-top services and why? Cross-national comparisons of consumer demographics and values. Telecommunications Policy, 45(7), 102168. LINK
Lee, J. Y., Ham, M., & Lee, S. W. (2021, January). Empirical study on video clip consumption: focusing on viewing habits and use motives. International Journal of Mobile Communications, 19(2), 153-168. LINK
Lee. S. & Lee. S. (2020, May). Social Media Use and Job Performance in the Workplace: The Effects of Facebook and KakaoTalk Use on Job Performance in South Korea . Sustainability, 12(10), 4052. LINK
Ham M. & Lee. S. (2020, March). Factors Affecting the Popularity of Video Content on Live-Streaming Services: Focusing on V Live, the South Korean Live-Streaming Service. Sustainability, 12(5), 1784. LINK
Kwak, Kyu & Hong, Seong Choul & Lee, Sang. (2020, March). A study of repetitive news display and news consumption in Korea. Telematics and Informatics. 46. 101313. LINK
Kwak.K., & Hong.S., & Lee, S. (2018, December). An analysis of a repetitive news display phenomenon in the digital news ecosystem, Sustainability, 10(12), 4736. LINK
Lee, S., & Lee, S. (2018, June). The effect of Facebook use on office workers’ job performance and the moderating effects of task equivocality and interdependence, Behaviour & Information Technology, 37:8, 828-841. LINK
Yang, J., Ha, Y., & Lee, S. (2017, September). The effects fo Academy-industry Collaboration on Culture Technology R&D Performance. Journal of Advanced Research in Dynamical and Control Systems, 09-Special Issue, 311-316.
Kim, H., Park, M., & Lee, S. (2017, June). Do vertically and horizontally integrated firms survive longer? The case of cable networks in Korea. Information Economics and Policy, 39, 84-93. LINK
Lee, S. W., & Lee, J. (2017, February). A comparative study of KakaoStory and Facebook: Focusing on use patterns and use motives. Telematics and Informatics, 34(1), 220-229. LINK
Kim, W., & Lee, S. (2016, May). Economic analysis of the media representative’s bundling strategy and program quality: The Korean experience. Telematics and Informatics, 33(2), 422-431. LINK
Lee, S., Lee, S., & Kim, C. (2016, May). Time displacement effect of online video services on other media in South Korea. Telematics and Informatics, 33(2), 247-255. LINK
Lee, S., & Lee, S. (2015, October). Online video services and other media: Substitutes or complement. Computers in Human Behavior, 51, 293-299. LINK
Lee, S. (2015, 9). OTT vs. Traditional pay TV: Substitutes or complement. International Media Management Academic Association.
H., E., & Lee, S. (2014, March). Motivations for the complementary use of text-based media during linear TV viewing: An exploratory study. Computers in Human Behavior, 32, 235-243. LINK
Choi, J., Jung, J., & Lee, S. (2013, November). What causes users to switch from a local to a global social network site? The cultural, social, economic, and motivational factors of Facebook’s globalization. Computers in Human Behavior, 29(6), 2665-2673. LINK
Choi, J., Lee, S., &Cheon, B. (2012, February). Transitions in the film trade among OECD countries: A network approach. Media International Australia, 142, 16-29. LINK
Park, M., Lee, S., & Choi, Y. (2011, March). Does spectrum auctioning harm consumers? Lessons from 3G licensing. Information Economics and Policy, 23, 118-126. LINK
Lee, S., & Kim, C. (2011, February). Vertical Integration and Market Foreclosure in the Korean Cable Television Industry: An Empirical Study. Journal of Broadcasting and Electronic Media, 55(1), 54-71. LINK
Rhee, H., & Lee, S. (2010, May). Effects of Mergers and Competition on Consumer Benefits in the Multi-Channel Video Programming Industry in Korea. Journal of Media Economics, 23(2), 68-89. LINK
Lee, S., & Waterman, D. (2007, September). Theatrical Feature Film Trade in the United States, Europe, and Japan since the 1950s: An Empirical Study of the Home Market Effect. Journal of Media Economics. 20(3), 167-188. LINK
Lee, S. (2004, March). Film Trade in Japan since the 1950s: Government Policies and Media Development. Keio Communication Review, 26, 53-76.
Lee, S. (2002, April). An economic analysis of the movie industry in Japan. Journal of Media Economics, 15(2), 125-139. LINK
Lee, S. (2002). Theatrical feature film trade and media policies in Korea, Japan and the United States. Department of Telecommunication, Indiana University.