Methods We Use
M.C.E. Lab은 디지털 플랫폼과 AI 서비스의 이용자 행동을 분석하기 위해 다양한 정량·정성 방법론을 활용합니다.
Survey and experimental design
Regression, logistic regression, multinomial logit, mixed models
Structural equation modeling
Conjoint analysis
User segmentation and clustering
Scale development and validation
Text and behavioral data analysis
Cross-national comparative analysis
Platform and content performance analysis