Hong, S., & Lee, S. W. (2026, April). Sustainable Human-AI Collaboration in Creative Contexts: An Integrated Approach of CASA, UTAUT, Psychological Ownership, and Self-Determination Theory. In Proceedings of the 2026 CHI Conference on Human Factors in Computing Systems (pp. 1-16).
Kim, H., & Lee, S. W. (2025, June). When Gen AI messes up: How politeness and attribution shape user reactions to hallucinations. Paper presented at the 75th Annual Conference of the International Communication Association, Denver, CO.
Jeong, D., & Lee, S. W. (2025, June). Why Do OTT Multi-Homing Users Unsubscribe? The Impact of Subscription Fatigue and Mental Accounting. Paper presented at the 75th Annual Conference of the International Communication Association, Denver, CO.
Ham, M., Hong, S., Park, S., & Lee, S. W. (2025, June). Development and validation of a Webtoon Motives Scale (WMS). Paper presented at the 75th Annual Conference of the International Communication Association, Denver, CO.
Kim, H., & Lee, S. W. (2025, February). When mobile advertisements become personal: The privacy calculus, advertising value, and persuasion knowledge influencing Instagram users' click and purchase behaviors. Paper presented at the International Conference on Media, Communication & Film (ICMCF-25), Kowloon City, Hong Kong.
Hong, S., & Lee, S. W. (2025, February). Impact of intimacy with webtoon creators on attitudes toward illegal usage: Moderating message effects. Paper presented at the International Conference on Media, Communication & Film (ICMCF-25), Kowloon City, Hong Kong.
Jeong, D. A., & Lee, S. W. (2025, February). The impact of creative outputs of image-generating AI on continuance intention: From the perspectives of perceived intelligence. Paper presented at the International Conference on Media, Communication & Film (ICMCF-25), Kowloon City, Hong Kong.
Kim, H., Seo, S., & Lee, S. (2024, June). Strategies for Addressing Hallucinations in Generative AI: Exploring the Roles of Politeness, Attribution, and Anthropomorphism. The 24th Biennial Conference of the International Telecommunication Society, Seoul, 2024.
Jeong, D. & Lee, S. (2024, June). Subscription Cancellation in OTT Multihoming Users: An Exploratory Study Based on Experienced Benefits and Behavioral Costs. The 24th Biennial Conference of the International Telecommunication Society, Seoul, 2024.
Hong, S, Kang, H., & Lee, S. (2024, June). Influence of Intimacy for Webtoon Creators on Attitudes Toward Illegal Webtoon Consumption: Focusing on the Moderating Effects of Message Framing and Message Subject. The 24th Biennial Conference of the International Telecommunication Society, Seoul, 2024.
Kim, H. & Lee, S. (2024, January). Investigating the Effects of Generative-AI Responses on User Experience after AI Hallucination.
Paper Presented to Social Science and Humanities Research Association(SSHEA)-MBP International Conference on Management & Business Practices, Tokyo, 2024.
Jeong, D. & Lee, S. (2024, January). Exploring Algorithmic Experiences in OTT: With a Mixed-Methods Approach.
Paper Presented to Social Science and Humanities Research Association(SSHEA)-MBP International Conference on Management & Business Practices, Tokyo, 2024.
Hong, S. & Lee, S. (2024, January). Study on Inhibiting Factors of User’s Illegal Utilization of Webtoons: Focus on Perceived Risks and Message Framing, Legitimate Webtoon Usage Intention. Paper Presented to Social Science and Humanities Research Association(SSHEA)-MBP International Conference on Management & Business Practices, Tokyo, 2024.
Park, S. & Lee, S. (2024, January). A Study on the Effect of Benefits and Sacrifices Factors of E-Commerce Paid Membership on the Perceived Value and Intention to Continue Using E-Commerce. Paper Presented to Social Science and Humanities Research Association(SSHEA)-MBP International Conference on Management & Business Practices, Tokyo, 2024.
Kim, H. & Jeong, D. & Lee, S. (2023, 2). The effect of Personalized advertising on Users Behavior: Extending the Privacy Calculus Model. Paper Presented to Society of Interdisciplinary Business Research(SIBR)-Thammasat Conference on Interdisciplinary Business & Economics Research, Bangkok, 2023.
Ham, M. & Na, H. & Yoon, S. (2023, 2). Does OTT Social Viewing Relieve COVID-19-related Depressive Symptoms? A Moderated Mediation Model of Social Connectedness and Social Network Types.
Paper Presented to Society of Interdisciplinary Business Research(SIBR)-Thammasat Conference on Interdisciplinary Business & Economics Research, Bangkok, 2023.
Park, H. (2023, 2). Live-Streaming Shopping Performance: Moderating effect of Product Variety. Paper Presented to Society of Interdisciplinary Business Research(SIBR)-Thammasat Conference on Interdisciplinary Business & Economics Research, Bangkok, 2023.
Ham, M. & Bae, H. (2019, 9). Why K-pop Fans Give Love in NAVER V LIVE, The South Korean Live-Streaming Service?. Paper Presented to 2019 Putrajaya International Multidisciplinary Conference on Business and Engineering (PIMCBE), Malaysia, 2019.
Lee, H. & Lee, J. & Lee, Y. (2019, 9). Privacy Concern and Privacy Protection Behavior of Smart Speaker Users. Paper Presented to 2019 Putrajaya International Multidisciplinary Conference on Business and Engineering (PIMCBE), Malaysia, 2019.
Lee, H. & Bae, J. (2019, 2).Which Online Shopping Platforms and Payment Options are Favored by Korean Online Seller? Focusing on Online Shopping Platforms’ and Payment Options’ Characteristics. Paper Presented to 2019 International
Conference on Management and Information Technology (ICMIT), Thailand, 2019.
Lee, J. Y. & Ham, M. J. & Lee, S. W. (2019. 2). A Study on the Contribution of News in Web Portal. Paper presented to 2019 International Conference on Research in Education and Social Sciences (ICRESS), Lisbon, Portugal, 2019.
Lee, S & Yang, G. & Chung, S. (2017, 12). Study of Factors Influencing the Use of Clip Video – Focused on the Characteristics of Users. Paper Presentaed to 2017 SASE Conference, Tokyo, Japan, 2017.
Lee, S. & Oh, C. & Seo, Y, (2017, 12). The Relationship Between TV viewing and Video clips Usage: Focusing on Entertainment Programming Genre. Paper Presentaed to 2017 SASE Conference, Tokyo, Japan, 2017.
Lee, S. & Shin, Y. & Ham, M. (2017, 12). A Study on Contents Characteristics provided by OTT: Focusing on User Characteristics and Place for Use. Paper Presented to 2017 SASE Conference, Tokyo, Japan, 2017.