South Paw Mobile Pet Grooming
South Paw Mobile Pet Grooming
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Seeking a fresh and professional look, South Paw tasked me with a detailed, ground-up branding project to set their brand into a new atmosphere.
Seeking a fresh and professional look, South Paw tasked me with a detailed, ground-up branding project to set their brand into a new atmosphere.
I created a new logo, including some variations for South Paw to use interchangeably for different contexts. I wanted to maintain a friendly and welcoming image, while still looking like an experienced, trustworthy place for your furry friend.
Below are the other versions of the South Paw logo I created for other practical applications. I thought a fun play on the word "spa" would be fitting for a pet grooming brand, so I included alternate "SPAW" logos as an option. I wanted to incorporate easy-to-identify aspects into the brand, so even for more simple logo versions, the comb icon is a key aspect here.
These are a few curated social media posts that utilize branded elements, patterns, and icons I created to further push the limits of what this brand could be.
These are a few curated social media posts that utilize branded elements, patterns, and icons I created to further push the limits of what this brand could be.
Business Cards
Smock Uniform
Van Wrap
I created these designs and mockups for physical collateral as well, bringing the brand identity vision to life through visual reassurance.
I created these designs and mockups for physical collateral as well, bringing the brand identity vision to life through visual reassurance.
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