Rock Fest Posters

With this project, I was to create a poster that reflected the brand and catered to the desired audience of a certain annual event. I chose Rockfest, an annual rock music festival that I've attended myself. I designed my first poster in Illustrator with this in mind, visualizing a rougher vibe and editing photos for texture to go along with the theme and included a guitar in the middle to give a music-based feel from first glance. 

Next, I was tasked with recreating the same poster with new fonts, a new color scheme, and a new layout. In my first poster, I was given the critique that my placement of the Bud Light brand sponsor was "too clever" and hard to spot. With that in mind, I created this second poster utilizing the guitar with a colored focal point in that area and added a secondary sponsor placement near the title. I kept with the rougher theme and think my ideas came across very clearly.