Over the last year, the overall image of the Bay Tek brand has been slowly evolving to a more updated version of itself. We've got a new website kicked in, and with that comes the update of our 2026 Catalog! I was so excited to get this large undertake of a project and put so much into all the little details of it. Having experience in printing, I wanted to make sure this catalog was practical both visually and physically. I used aspects from the website to help adapt this new visualization of the brand and incorporated elements that are quickly becoming staples in other marketing materials I've made for Bay Tek.
I love the idea of overlapping elements in this catalog, to make a more dynamic image and catch your eye!
I wanted to find a good balance between both the product image and lifestyle image.
This hyperdeck section of the catalog differs from the rest. It has a vibe more akin to its own website section which takes on a much more dark and techno base with bright colored images. I wanted this piece to stand out while not feeling seperate form the rest of the book, so it follows some of the same rules as other pages despite having its own look.