Starting a massage therapy business can be incredibly rewarding—both emotionally and financially. Whether you're launching a solo practice, a mobile service, or opening a small spa, the question most therapists face is:
"How much does it really cost to start a massage therapy business?"
The good news? Massage therapy is one of the best wellness treatment for users and more affordable wellness businesses to start. However, to build a successful and legal operation, you’ll need to factor in several startup costs ranging from licenses and equipment to marketing and location setup.
In this guide, we’ll break down the essential expenses you can expect when starting your own massage therapy business.
Before offering massage services, you’ll need to:
Complete an accredited massage therapy program (if you haven’t already) – $1,000 to $15,000, depending on location and duration.
Obtain a state license – fees typically range from $100 to $500, including application and exam costs.
Pay for liability insurance – about $150 to $400 annually for professional coverage.
Apply for a business license – $50 to $200, depending on your city or state.
Some areas also require CPR/First Aid certification, which can add $50–$100.
The core of your business is your massage equipment. Depending on whether you’re offering services from home, on-site, or at a spa, you’ll need:
Massage table (portable or stationary): $300 to $1,000
Massage chair (optional for events/mobile): $200 to $500
Sheets and towels (multiple sets): $100 to $300
Oils, creams, and lotions: $100 to $300 (starter supply)
Bolsters, pillows, face cradle: $150 to $250
Sanitation and cleaning supplies: $50 to $150
Invest in quality items that offer durability and comfort—both for you and your clients.
Where you practice will affect your startup costs significantly:
If zoning laws and space allow, this can save money on rent. You might only need to spend on minor renovations, furniture, privacy screens, and ambiance upgrades – expect $500 to $1,500.
Rent costs depend on your city, size of the space, and amenities. Initial costs can include:
First month’s rent and deposit: $1,000 to $3,000
Basic furnishings: $1,000+
Utilities setup: $200–$500
If you travel to clients' homes, you’ll need a reliable vehicle and portable equipment. You may also need a professional-looking uniform and travel case. Expect $500 to $1,500 to start.
Even the best massage skills won’t attract clients without visibility. Strong branding and consistent marketing are crucial. Initial marketing costs may include:
Logo design and branding kit: $100–$500
Website with booking system: $300–$1,000
Business cards, flyers, brochures: $100–$300
Local SEO (Google Business Profile, directory listings): Free to $200
Social media setup and content creation: Free to $500 (DIY or hire help)
Digital advertising (Google Ads, Facebook/Instagram): Optional, budget-friendly at $100–$300/month
Don’t forget to encourage reviews and referrals—it’s one of the most cost-effective ways to grow your client base.
To run your business smoothly, you may need:
Booking and scheduling software (like Fresha, Vagaro, or Square Appointments): Free to $30/month
Accounting software (like QuickBooks or Wave): $0–$25/month
Client intake forms and waivers: Can be digital or paper-based
Investing in automation helps you stay organized and professional from day one.
While not essential at launch, you may also consider:
Music system and speakers: $100–$300
Aromatherapy diffuser and oils: $50–$150
Hot stone massage kit: $100–$250
Continuing education courses: $100–$500 annually
These can help expand your services and elevate the client experience, leading to better retention and higher earnings.
Start mobile or home-based before moving into a rented space.
Look for second-hand or gently used equipment from other therapists.
Use free or low-cost tools for scheduling, invoicing, and marketing.
Focus on word-of-mouth and social media instead of high-cost ads in the beginning.
Launching a massage therapy business doesn’t have to break the bank. With smart planning, a clear budget, and an understanding of where to invest, you can open your doors and start serving clients with confidence.
Whether you aim to run a solo practice or grow into a full wellness studio, knowing your massage therapy startup costs is the first step toward building a successful and sustainable business.