Massage Therapy Business Cards
What to include on your Massage Therapist Business Cards?
Having a functional, well-thought-out, and aesthetically pleasing set of Massage Therapy Business Cards is the first step to running an efficient and successful business interacting with people on a daily basis.
So it is important that you spend some time carefully defining what information should be included on your business cards, and how it should be laid out.
Basics of Business Card
The following business card basics will help you to make the best decision for your specific set of circumstances:
Business cards should be small (3 1/2 x 2 inches) and made of a durable material like paperboard or some type of plastic. Don't skimp on quality by choosing something flimsy! A business card should convey the image that you are a person of substance, and provide the kind of first impression that will stand out in someone's memory.
A business card is an extension of your client service so it must be done right! If you are planning on using your business cards to build your clientele, then do yourself a favor and invest in some high quality business cards. Your clients will appreciate the extra effort you took to make sure their card stands out from the others on their desk, at home or in their wallets.
The information on your business card should be clear and concise - no one likes squinting at tiny text trying to decipher what is being said on a business card. Avoid long intricate fonts, complicated logos, and cluttered designs. It's better to have a card that is pleasing to the eye when it is still in your hand, rather than looking like an eyesore after you pass it on!
The Front of your Business Cards
There are plenty of options available for what kind of information can be displayed on the front of your business card. Some standard features include your name, contact info, website address, social media URL, and a snapshot of what you do.
Include Certifications or Associations
Having a way for your clients to verify your qualifications can go a long way in putting their minds at ease.
Massage therapy certification is very important. Rmt ( registered massage therapists are regulated by law.
Ideally, the certification should link directly to current or past association memberships.
On the back of your business card, include a personalized message.
You should have the card's recipients contact you for their initial consultation or appointment. If they are satisfied with their experience, this will be an opportunity to nurture the relationship while gaining another client!
The information given on both sides of your business card should be clear and easy to read. Don't go overboard with colors or graphics or you run the risk of losing the interest of your clients.
Some Additional Elements to Include On Your Business Cards
A QR code - a quick response code, is a great way to capture the interest of others. If your clients are tech-savvy enough to have their smart phones in hand at all times, this could be what it takes for them to contact you via email right there on the spot!
If they are not, don't worry! Often when you hand over your business card in this age of technology, they will simply be curious and take it home with them.
Testimonials Business Cards, Another great idea for the back side is including testimonials, endorsements or permissions that relate specifically to you as an individual. These are all great ways to showcase your expertise and build confidence with potential clients.
A magazine style business card - A magazine style business card can give you an edge over your competitors as it provides more content on one side without having to worry about how much space you have available for your contact information.
This type of printing is becoming very popular recently. It is a great way to attract attention, especially in this busy world where time is money!
A business card with the big picture - One of the main reasons why people visit websites is simply because they are looking for visual stimulation.
That's why it doesn't make sense to hire a graphic designer for your business card just to print words on a plain piece of paper. Instead, you may want to consider using the big picture concept which will have your clients looking at your face(s) first, instead of all those words that are often hard to read!
You can save money by having images printed in full color rather than photos printed on a black and white printer. Black and white photos simply do not show the vibrancy that is offered by color printing!
Conclusion:
It all boils down to what kind of card works best for you! However, simple is usually the way most people go.
Remember that your business cards are not meant to be something that clients will keep forever with their other valuable items.
They were given out for a reason - they're called business cards, after all! It is simply meant to be a quick hit - How will you impact this client? How can I be of service to you?